Backlash over ASU’s new ‘Sparky’ grows

2013-03-11T09:45:00Z 2013-03-11T10:38:24Z Backlash over ASU’s new ‘Sparky’ growsThe Associated Press The Associated Press

Arizona State University administrators are getting backlash from students and alumni who dislike the new version of Sparky the Sun Devil, the school’s costumed mascot.

There’s been criticism aplenty on social media and the campus newspaper says the new Sparky looks like a villain who would scare children.

ASU nipped and tucked its 61-year-old mascot with help from Disney with the intent to modernize the look and make Sparky more kid-friendly. A Disney artist drew ASU's cartoon devil character in 1946.

The student government may conduct a referendum on Sparky next month.

A senior university administrator will meet with students to discuss the situation, ASU President Michael Crow says.

The new Sparky was unveiled at a March 1 news conference and is to appear at a spring football game in April.

Copyright 2014 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Latest Video

More videos

Kenny Rogers' Tips on Photography

Country singer Kenny Rogers knows his way around a camera, but he has also spent time photographing other c…


Follow Star Sports reporters

Free Wildcats Sports Newsletter

University of Arizona sports news and blog headlines, delivered daily

Football schedule

Teams Date Time Links
Idaho State at
Utah
8/28 4:30 pm
Rutgers at
Washington State
8/28 7:00 pm
Weber State at
ASU
8/28 7:30 pm
Colorado at
Colorado State
8/29 6:00 pm
UNLV at
Arizona
8/29 7:30 pm
UCLA at
Virginia
8/30 9:00 am
Portland State at
Oregon State
8/30 1:00 pm
Fresno State at
USC
8/30 4:30 pm
Washington at
Hawaii
8/30 7:30 pm
South Dakota at
Oregon
8/30 7:30 pm