So it’s not exactly www.KaDeem4Heisman.com, but the Arizona marketing team is going heavy on the Ka’Deem Carey social media love.

While other schools have launched full-on websites for their stars, the UA brought back a popular “hashtag” on Twitter this week — #TeamKaDeem.

When Carey was closing in on the national rushing crown last season, the UA launched “Team Ka’Deem” videos, highlights and articles and brought the tag to twitter attempting to promote its All-American.

But after the running back’s offseason legal issues and subsequent one-game suspension, “Team Ka’Deem” went on hiatus.

A 39-carry, 232-yard performance against Utah brought it back.

With Carey in good standing with the coaching staff and having another big-time season, “Team Ka’Deem” returned to Twitter on Friday at 9:18 a.m., when the UA put a link to a three-minute YouTube video showing each of Carey’s 39 carries in last week’s win. On the bottom right of the screen, #TeamKaDeem was big enough for all to see.

The UA, from the football account @ArizonaFBall, then sent out 16 more #TeamKaDeem tweets before Saturday’s kickoff against Colorado.

Some examples:

• “A true workhorse, #TeamKaDeem leads the nation in rushing attempts per game at 26.6.”

• “Did you know? #TeamKaDeem is one of only 3 RBs in the last 10 years to rush for at least 125 yards in 5 straight games to open a season.”

The UA is expected to roll out more of its “Team Ka’Deem” campaign this week. Expect it to be more of a postseason awards campaign than full-blown Heisman push.

Ralphie’s run

We were very excited about our trip to Boulder, if only to see Colorado’s live mascot, Ralphie.

Ralphie, a female bison, leads Colorado onto the field before the game. She had upwards of 10 handlers escort her around the field. She took off from the north end zone, turned at about the 25-yard line and sprinted into a trailer on the other side of the north end zone.

The whole thing took 25.32 seconds. It was awesome.

Saturday’s performer was technically Ralphie V. She was born in 2007 and made her first appearance at a game that November. Colorado uses female buffaloes — called cows — because they are smaller and less aggressive than males.

The big number


Colorado’s Paul Richardson had six first-half catches for 112 yards. Only USC’s Nelson Agholor (four catches, 128 yards) has been better against the UA in the first half.

Uni watch

Make it seven games and seven different uniform combinations for the Arizona Wildcats.

The UA wore red helmets with white jerseys and white pants Saturday at Colorado for the first time this season. The Wildcats have enough options to wear a different combination each game this season; to be honest, we don’t expect them to double-up this year. (Our official prediction for Arizona next week at Cal: white helmets, white jerseys and red pants).

Colorado wore black helmets with black jerseys and pants; the team’s helmet logos, typically white, were pink for breast cancer awareness. The Buffaloes wore gold helmets for warm-ups before changing.

Injury update

• Safety Jared Tevis, who was questionable with a knee injury, did not play Saturday. He has now missed two straight games. The Canyon del Oro High School product injured his knee against USC. Will Parks started for Tevis for the second straight week.

• Tra’Mayne Bondurant, who was ruled out on Thursday because of a concussion, also didn’t play. Sophomore Anthony Lopez made his first career start.

Daniel Berk