El Tour de Tucson officials say they've found new sponsor

2014-05-01T00:00:00Z El Tour de Tucson officials say they've found new sponsorArizona Daily Star Arizona Daily Star
May 01, 2014 12:00 am  • 

El Tour de Tucson will soon have a title sponsor and charitable beneficiary.

The details of El Tour’s new arrangement will be revealed in the next week or two, race founder and president Richard DeBernardis said Wednesday through a spokesperson. El Tour officials canceled Wednesday’s scheduled news conference at Casino del Sol in part, they said, because the new sponsor is planning a national announcement in the coming days. The extra time will allow El Tour to improve its online registration system, allowing potential riders to sign up months in advance.

Race officials will not reveal the new sponsor, except to say that it’s an international organization with the ability to bring as many as 1,000 extra riders to Tucson every fall. The new sponsor will replace University of Arizona Medical Center, which held naming rights from 2007 to 2012. City and county officials helped defray the cost for last year’s event, which lacked a title sponsor.

El Tour is Southern Arizona’s largest participatory sporting event. More than 8,400 riders took part in last year’s event, which was held in the driving rain and cold.

This year’s race will also have a new charitable beneficiary following a 17-year partnership with Tu Nidito Children and Family Services. Tu Nidito will still be involved in the race, an El Tour spokesperson said.

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