Pima County boasts more than 93,000 veterans who are trained, disciplined, focused and know how to obey rules. The latter is important because the franchise business model provides a comprehensive operating manual and a contract with pages of dos and don’ts.
According to Joel Libava, SBA guest blogger, all you have to do is go to a McDonald’s restaurant to see why rules are so important. Study the menu. Order something to eat. Look around the restaurant. It will be the same at each McDonald’s you visit. The only way to maintain that consistency is to have very specific rules that every franchisee in the system has to follow.
Understanding what franchising is and how it works is important for veterans who want to be in business for themselves. They also have to do plenty of research and have enough capital.
Plus, they shouldn’t buy a franchise unless they are 100 percent committed to working very hard and following the franchise system. That’s why most veterans, when they start learning about franchising, understand the model right away. Veterans leave the service armed with discipline, a strong work ethic and a lot of ambition.
Hundreds of franchises welcome military veterans with open arms. Some offer special incentives for veterans; the most common is a discount on the franchise fee.
VetFran (www.vetfran.com) is a program in franchising that’s focused on bringing veterans into the fold. It was started by the International Franchising Association (and includes more than 600 member companies offering financing, training and mentoring to interested veterans) in 1991 by Don Dwyer Sr. (USAF, Ret.).
There are plenty of resources available to veterans interested in pursuing franchise ownership. Tap into these links to specific information from the SBA (tinyurl.com/lwyulm7 and tinyurl.com/m6yn594) and Forbes (tinyurl.com/n6hynxw).
Diane Diamond is vice president of media relations for SCORE Southern Arizona, a nonprofit group that offers free small-business counseling and mentoring by appointment at several locations. For more information, go to www.southernarizona.score.org, send email to firstname.lastname@example.org or call 505-3636.