If Sean Daniels has his way, Arizona Theatre Company will soon have a national reputation. Maybe even an international one.

“My goal is for ATC to be the local theater that the country, if not the world, pays attention to,” says Daniels, who became ATC’s artistic director in mid-May.

Dressed casually, he settles into a red velvet seat in the empty Temple of Music and Art theater.

“We do fantastic work here,” says Daniels. “The problem is, you don’t see it anywhere else. So we need to start figuring out how we move the work that we do to other cities, other states. And we need to develop new plays here that go on to the rest of the world.”

Daniels is well on his way to doing that.

Developing new works

This summer, ATC will workshop the likely-Broadway-bound Hall & Oates jukebox musical by Chris D’Arienzo, creator of the hit musical “Rock of Ages.”

“Part of the deal is we do a workshop here and then Arizona Theatre Company will have the first rights of refusal to do the world premiere of it before it then goes on to Broadway,” says Daniels of the play, which has the working titles “Maneater” and “Untitled Hall and Oates Project.”

The play will likely be workshopped here in July or early August, says Daniels. And yes, the public can attend.

Workshopping a play can be anything from helping a playwright develop an idea to trial performances, sans costumes and sets. This Hall and Oates musical, which is almost ready for full productions, has been workshopped since 2017, and Daniels has been involved since the beginning.

And that’s not all.

“We have a bunch of playwrights that we’re already committed to in terms of bringing them in for workshops,” says Daniels.

One of them is Lauren Gunderson, whose play “Silent Sky” will be staged by the ATC in October. Last year, she was the most produced playwright in the country.

“She wants to work on a new all-female ‘Hamlet’ from a feminist perspective,” says Daniels, 46. “So we’ll workshop it here and if it goes well, we’ll do the world premiere here.”

Others interested in workshopping new plays at ATC: Marco Ramirez, whose play “The Royale” opens the ATC season; musical composer Brian Loudermilk, and playwrights Steven Druckman, Steve Yockey and Vichet Chum. If the names are not familiar, they may be soon — all are young up-and-comers whose works have appeared around the country.

Developing new works is important to Daniels.

In his nearly five years as artistic director at Merrimack Repertory Theatre in Lowell, Mass., he had 14 world premieres, two of which transferred to off-Broadway. The Daniels-penned “The White Chip,” heads to off-Broadway in the fall, with ATC as the affiliated nonprofit theater. He also adapted the Jack Kerouac novel “The Haunted Life,” which Merrimack premiered earlier this year. There is talk of taking that to Broadway.

“You can either have New York telling you what you’ll be seeing in two or three years, or you can be doing shows before New York,” says Daniels. “In the past we’ve done a lot of solid work, but it’s been a lot of what New York did three years ago. I’m ready to start saying that great theater in our country starts in Arizona. That plays go from here and then go to New York. Or not even New York, but to the rest of the country.”

Professional theater, community feel

While Daniels is set on building a national reputation, he is focused in on building community here and in Phoenix.

Daniels will continue the Arizona Initiative, ATC’s push to give more theater artists from the state a presence on stage and behind the scenes.

And he plans to bring the Cohorts program he first started at Merrimack to the Old Pueblo.

“We will get 20 community members (in both Tucson and Phoenix) and invite them into the theater. They can attend all rehearsals and all production meetings,” Daniels says.

The idea is to give those interested an inside look at what it takes to stage a play. The only obligation for Cohorts members: They have to write about the experience, which will be shared through such avenues as ATC’s website.

There’s a program, too, for unhappy audience members. Daniels calls it the Confabulation.

“It means to change someone’s memory of the past,” he explains.

He’ll bring together people who liked and disliked the same play, and they can exchange ideas about what worked and didn’t work for them.

What he wants, he says, is a community theater vibe.

“In community theater, everybody roots for the show, everyone bakes for opening night,” Daniels said. “In professional theater, nobody bakes. It treats itself as though it’s an elitist art form. I want the community to own it. I want them to feel this is a Tucson theater, they’re invited in, they root for it.”

Planning a season

“I think of a season like putting together a great dinner party,” says Daniels. “One loud guy is a lot of fun, two loud guys will destroy it. I want audiences to think … that everything we put on stage is world-class and that it is exactly what you would get at the best theater anywhere else in the country, but it’s in your city and it is built here for you.”

Daniels doesn’t plan on selecting a season on his own.

He’ll pull people from the community to help. The group will read scripts over a six-month period and come together to discuss the plays and what might work on the ATC stage. He is determined to have members on that committee from groups that are generally underrepresented in ATC’s plays.

“The thing I love about season planning with the community is that people finally realize the way it all comes together,” Daniels said. “Which is to say you might eventually read a play that you realize is important for the community, is important for the box office, is important for bringing in new audiences, but that isn’t for you and you still understand why we programmed it. And that suddenly opens up an entirely new way of thinking about the work that we do.”

A second stage?

A number of regional theaters have second stages; usually they feature smaller, perhaps more experimental works.

Though the 80-seat Cabaret Theatre at the Temple could provide the space, that is not Daniels’ plan.

“I think, for right now, I want to figure out how to bring more people to the work that we do. … I believe in the democratization of art and artistic transparency and I want people to further understand how we do what we do on stage,” Daniels said. “So I guess I’m less interested in how to produce more and more than how do we bring people closer into the work that we do.”

The hurdles

Money woes haunt nonprofit theaters around the country, and ATC, whose budget for the 2019-20 season is $8.2 million, hasn’t escaped it. The company is dealing with a deficit of about $1.2 million, down from $2.5 million two years ago.

The deficit needs to be dwindled down, but it won’t cripple the ATC, says Daniels, adding that dealing with a deficit is often a fact of life in nonprofit theaters.

Indicators are pointing up, too, he adds. Earned income has increased 32% since the 2015-16 fiscal year, and contributed income has gone up 15% in that time.

“It’s prepped for growth in an amazing way,” Daniels says about the ATC. “It’s growing amidst uncertainty. My job is to provide continuity and to be able to say we have a clear vision for where we want to go.”

Contact reporter Kathleen Allen at kallen@tucson.com or 573-4128. On Twitter: @kallenStar

Reporter

Kathleen has covered the arts for the Star for 20 years. Previously, she covered business, news and features for the Tucson Citizen. A near-native of Tucson, she is continually amazed about the Old Pueblo's arts scene and feels lucky to be covering it.