Longtime Tucson radio personality Bobby Rich was fired from his afternoon talk show at 94.9 MIXfm on Wednesday just weeks after moving from the morning drive-time slot to afternoons.

MIXfm officials would not comment except to confirm that Rich was no longer with the station, where he had spent 24 years hosting the morning show.

Just after 2 p.m. Wednesday — an hour before his "Bobby Rich Celebrates Tucson" show was set to begin — Rich posted on Facebook that he and the station, owned by Scripps, were parting ways.

"I made a big mistake and said something I should not have said," the  Arizona Broadcasters Hall of Fame personality wrote. "Even though I regret it and apologized, I own it, and now it becomes necessary for my association with MIXfm and Scripps Tucson to conclude."

Contacted not long after he made the post Wednesday, Rich would not comment on what he said nor if he said it on or off the air during his 3 to 7 p.m. show last Friday.

Rich said MIXfm officials suspended him on Monday and fired him Wednesday. He was last on the air Friday. 

"I didn't see this coming," he said.

Rich said he will continue an internet radio project he has been doing as a hobby for the past several years.

"It will keep me kind of in the air if not on the air for a while," he said, adding that he doesn't really make money off the venture. "I just want to have fun."

"Bobby Rich Celebrates Tucson" debuted Jan. 3.

Contact reporter Cathalena E. Burch at cburch@tucson.com or 573-4642. On Twitter @Starburch

Cathalena has covered music for the Star for the past 20 years. She's a graduate of Arizona State University has worked at Sedona Red Rock News, Niagara Gazette in Niagara Falls, New York; and USA Today.