Hashtags can be used to brand and promote your business. By using a hashtag that is unique to your business, such as your business name or tagline, you will extend your reach simply by getting your customers to use the hashtag when commenting on social media. For example, KitKat uses #HaveABreak. This is a great example of a good hashtag because it reinforces the message used throughout KitKat’s advertising. “Have a break, have a KitKat”. Consumers share photos of themselves interacting with the product on Instagram and KitKat responds to customer mentions. This makes the customer feel like they are part of a community.