When her 2-year-old daughter was so afraid of falling in the toilet that she wouldn’t sit on it, local mom, Judy Blair, took a cardboard box and tied it over half of the toilet seat with a scarf to make the hole smaller, while giving her daughter support for her back.
No longer afraid, Blair’s daughter sat there and potty training became a whole lot easier.
And, it gave Blair an idea for an invention that would help other parents who struggled with similar issues.
After doing research and finding that nobody else had created anything like it, she applied for a patent and launched her business, I Got Your Back Baby.
The product, called the Super Trainer, is a half-top hat shaped item that is placed between the seat and the rim of the toilet. It stays in place with the child’s weight and non-skid grips on the product’s underside. You determine where to place it on the toilet, so it can be used before you child is potty trained and afterward.
To test the market, Blair found a manufacturer in Phoenix to make 400 Super Trainers for her to sell on Amazon. She sold 383 of them.
“The reviews were good,” Blair said. “My neighbors were potty training and I donated some to them. They reported it worked great. … It’s not just you have to believe in what you invent, but you have to know it works.”
One happy customer, Amanda Pethers, mother of two, said she bought the Super Trainer after failed attempts with a few other products.
“I liked that the product was on the actual toilet. This way my daughter couldn’t just get up and off as easily, but also made her feel like a ‘big girl,’” Pethers said. “I liked that because of the back support my daughter had a sense of security and comfort, which made her more confident … and what I liked most was that because the way this product is built, she was learning to sit on and use the actual toilet.”
Denise Goodwin, a stay-at-home mother of two and Blair’s neighbor, said the first time she sat her son on the regular toilet he cried because he was afraid of falling in. She looked for other products and was going to buy a ring, but after reading reviews on how urine gets inside of it she decided against it.
She overheard Blair talking about her product, so Goodwin thought she’d give it a try. Like Pethers, she became a quick fan of the back support it offered.
“It’s really smart,” Goodwin said. “I like it because you can adjust it. If you buy a ring, it’s fixed. With the new product, I can slide the seat back. And it’s really sturdy. It doesn’t move at all once you put the seat down and sit the baby on it. I just think it’s awesome. I can really see it becoming a popular thing because there’s nothing like it on the market.”
In her research, Blair learned that change can be difficult for autistic children and they often have trouble potty training because of changing from a floor potty to a regular toilet. Blair’s invention eliminates the need for a little floor potty or a small toilet seat, making it ideal for children on the spectrum.
“I’m proud of it,” Blair said. “It’s from Tucson. It’s a stay-at-home mom who invented it.”
The Super Trainer can be purchased on Amazon for $24.95 by searching “I Got Your Back Baby.” Blair is hoping to get her product in the hands of retailers. The next stop in her journey is the ABC Kids Expo in Las Vegas in October, where she will be “shaking hands with major manufacturers and buyers.”
But, it’s not just about the money.
“I believe in helping others,” Blair said. “I donated 15 units to the Autism Society of Southern Arizona and I asked the director to find families in need in Tucson with autistic children in the potty training age.”
Contact Angela Pittenger at firstname.lastname@example.org or 573-4137. On Twitter: @CentsibleMama.