NEW YORK - Joey Chestnut scarfed down 62 hot dogs to win his fifth consecutive Fourth of July hot dog eating contest at Coney Island - the equivalent of about 20,000 calories in 10 minutes.
It wasn't a personal best for Chestnut, 27 and nicknamed Jaws, but it was enough to out-eat second-place finisher Patrick Bertoletti by nine wieners. Chestnut, of San Jose, Calif., won $10,000 and the coveted mustard-yellow belt.
"I feel great!" he said after the contest, adding that he was going to drink a lot of water and avoid hot dogs for a few days.
Chestnut started at a blistering pace but couldn't beat his own record of 68 "because I kept messing up," he said, pausing for a burp. "Excuse me," he told reporters squeezed around him.
Bertoletti, of Chicago, won $5,000, and third-place contestant Tim Janus, of New York, won $2,500.
This year, for the first time, the annual contest in front of Nathan's Famous fast-food stand was broken into two divisions, one for men and one for women.
Sonya Thomas, known as the "Black Widow" of competitive eating, won with 40 downed dogs, earning her $10,000 and her own pink champion's belt.
"I'm so happy!" said Thomas, of Alexandria, Va.
She started out neck-and-neck with second-place finisher Juliet Lee but later pulled ahead.
Lee, of Germantown, Md., ate 29 1/2 wieners, and Stephanie Torres, of Las Cruces, N.M., downed 28 1/2. Michelle Lesco of Tucson was fourth with 20.
Chestnut's chief rival, Takeru Kobayashi, stayed away from the contest this year, staging a separate competition where he ate 69 dogs in 10 minutes - which would have been a world record.
The slim Japanese champ held the record for hot dog eating from 2001 to 2007. After refusing to sign an exclusive contract with Major League Eating, the fast-eating equivalent of the NFL, he was banned from the competition last year.
This year, the Japanese native nicknamed the "Tsunami" held the unofficial contest from a rooftop on ritzy Fifth Avenue, eating near a giant plasma TV airing the official competition live.
The annual spectacle on Coney Island draws tens of thousands of holiday revelers, watching as contestants shimmy, slither and bounce as they dip hot dogs in water and cram them down their throats.
For some, it's a painful reminder of excess - especially as the U.S. battles a growing obesity problem. The American Medical Association opposes competitive eating, saying it's harmful to the human body.
"I am disgusted watching them, in a world where we try to do our best not to overeat and become obese," said contest viewer Eve Harrison, 42, a New York City art dealer who lives in North Salem, N.Y.
Master of ceremonies George Shea acknowledged that the eating contest is one big sales gimmick - for Nathan's products. It's been a wild marketing success.
In the past seven years, Nathan's revenues have soared by more than 90 percent, with more than 450 million hot dogs sold annually and the value of its publicly traded shares tripling. Nathan's donated 100,000 hot dogs to the food bank before the competition.
Major League Eating