Remember when some think tank thought it would improve Tucson's image to switch its nickname from The Old Pueblo to The Whole Enchilada? The Whole Enchilada was contrived, trite, trendy, and shortlived. Thank goodness, The Whole Enchilada didn't stick. I wonder if UArizona will. It represents the same top-down attempt to replace a well known, more historic reference to a newer one.
Disclaimer: As submitted to the Arizona Daily Star.