In the era before television Sam and Ruth Cohen opened Kiddyland in Tucson in 1949 and operated the play land for children until 1958. They had a Ferris wheel, roller coaster, train, cars on two-and-a-half acres. By 1962, Luverne Hicks took over the operation and had 10 mechanical rides and for a flat rate of $11.85 a birthday party of eight could be entertained with cake, ice cream, party favors, and eight rides apiece. At the time of the 1962 article, Hicks had hoped to move the operation to what was then, Randolph Park. Apparently, it did not work out.