A current underused tool, the GIF is making it’s mark in the modern advertising world. This fun and playful animation is a simple way to boost brands across all social media platforms while showing consumers that brands are keeping up with current trends.
What is an Animated GIF?
A GIF (Graphics Interchange Format) is a web-graphic that moves and changes, looping over and over to create a message.
Why are Animated GIFS so affective?
This tool is an easy way to present vibrant messages that can quickly be shared across all social media platforms and is mobile friendly. File sizes tend to be smaller allowing the browser to navigate much faster. The millennial audience tends to gravitate towards engaging, playful brands, making the animated GIF a strong branding tool.
Brands such as Wendy’s, Starbucks and AT&T are a few that have dipped into this trending form of marketing.