Web hosting service GoDaddy has made a name for itself during the Super Bowl with crass commercials starting in 2005, but its 2013 ad outdid itself in the taste department.
The ad showed supermodel Bar Rafaeli making out with a bespectacled nerdy man in a very tight, extended close-up. While the ad succeeded in grabbing attention, some dubbed it "gross."
The company — and Super Bowl advertisers in general — toned down ads after that. For the past several years, GoDaddy hasn't advertised during the Super Bowl at all.
