Stanford head coach Jerod Haase smiles at reporters during the Pac-12 NCAA college basketball media day Thursday in San Francisco. 

Once known as ever-hustling guard who played on the top-ranked Kansas team that was upset by Arizona in the 1997 NCAA Sweet 16 — and one who later wrote a book about his KU career entitled "Floor Burns" — Stanford coach Jerod Haase is trying to stamp the same imprint on the Cardinal.

Guard Daejon Davis says the philosophy is known as "ITS:" Invested, tough and selfless.

“We’ve seen his highlights when he played, how he was always diving on the floor,” Davis said. “It makes it easier to know what to expect from him.”