Diddy to receive Lifetime Achievement Award at BET Awards
The network made the announcement on June 13. "Diddy has always been a pioneering force in our community, breaking barriers, achieving unprecedented heights, blazing new trails, and, in so doing, raising the bar for all of us. His virtuosity is matched only by his range, from music to media, culture, business, and philanthropy, Diddy has exemplified Black Excellence. We are delighted to have this opportunity to use our biggest stage to recognize the extraordinary accomplishments of our friend Diddy." Scott Mills, BET CEO, via statement. As for the rest of the evening, Doja Cat leads the pack with six nominations.
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Sean “Diddy” Combs is spearheading a new curated online marketplace called Empower Global that will specifically feature Black-owned businesses in beauty, fashion, art and lifestyles.
