Bud Light Is No Longer the Top-Selling Beer in America
Bud Light has been the most popular beer in the United States for over 20 years, CNN reports, but as of May 2023, Mexican lager Modelo Especial holds the No. 1 spot. Four weeks of U.S. retail beer sales ending on June 3 saw earnings fall 24.4% for Bud Light, while Modelo's sales grew 12.2%.
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Bud Light's sales declined since April, when critics vowed a boycott after the brewer sent a commemorative can to a transgender influencer.
Bud Light drama shows the limits of corporate engagement in the culture wars.
Transgender influencer Dylan Mulvaney says she felt abandoned by Bud Light after facing "more bullying and transphobia than I could have ever imagined" over her partnership with the beer giant.
