Anheuser-Busch sheds nearly $5B in value amid Dylan Mulvaney controversy
Bud Light's parent company saw a nearly $5 billion decrease in market value after its collaboration with trans influencer Dylan Mulvaney.
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Bud Light may have fumbled its attempt to broaden its customer base by partnering with a transgender influencer. But experts say inclusive marketing is simply good business — and it's here to stay.
An analyst says that if nothing is done to address an informal boycott, the brand runs the risk of losing its status as the most-popular beer in the country.
