A: Because ESPN and Fox generate a majority of the media rights money paid to college football teams during bowl season. That’s why ESPN operates 14 mid-to-small bowl games such as the Famous Idaho Potato Bowl and the Zaxby's Heart of Dallas Bowl.
The networks need the programming. They covet the advertising revenue. Even the small-name bowl games draw considerably more eyes than regular-season college football.
For example, Purdue drew a meager TV audience of 388,000 for an October game on ESPN2 against Minnesota, and 421,000 in a November ESPN2 telecast against Northwestern.
But last week, according to sportsmediawatch.com, the Florida Atlantic-Akron Boca Raton Bowl drew 1.4 million on ESPN. The dreadful Gildan New Mexico Bowl, Marshall vs. Colorado State, drew 1.22 million.
Arizona’s largest TV crowd this season was 1.94 million in a November ESPN game against USC. By comparison, the Dec. 16 Boise State vs. Oregon Las Vegas Bowl had an audience of 3.9 million.
Thus, the San Francisco 49ers, who probably don’t need the money, have nonetheless bought into the bowl system and operate the Foster Farms Bowl in partnership with Fox.
One prediction: Fox’s cameramen will never provide a panoramic shot of Levi Stadium during the Arizona-Purdue game, nor will the announcers once chat about what is likely to be 40,000 empty seats.

