April 2000: Citing a lack of local interest and sagging attendance numbers, Insight.com Bowl organizers announce that the game will move to Phoenix’s Bank One Ballpark. The game brought between $10 to $14 million annually to the Tucson economy, but couldn’t move the needle among fickle fans.
Shawn Shoefler, the Fiesta Bowl’s director of public relations, tells the media that the decision to move is strictly financial.
“There was nothing wrong with the city or the university,” Shoefler says. “It’s just that the lure of a post-season collegiate bowl game just didn’t seem to be a top priority for the people of Tucson.”