VIDEO: Arizona football coach Jedd Fisch on Colorado's Deion Sanders' trademark attempts
VIDEO: Arizona football coach Jedd Fisch discusses on Thursday, Sept. 21, 2023, Colorado coach Deion Sanders' attempts to trademark “It’s Personal,” a slogan Arizona has used since 2021. “If he wants to say ‘It’s Personal’ in Boulder, and we want to say ‘It’s Personal’ in Tucson, that’s just fine," Fisch said. Video by Justin Spears/Arizona Daily Star
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Jedd Fisch: "I love Coach Prime. You guys know that. ... If he wants to say 'It's Personal' in Boulder, and we want to say 'It's Personal' in Tucson, that's just fine."
