Women's Influence Skyrockets in Sportswear Market
The sportswear industry is experiencing a significant shift, with women's influence on the rise. Although traditionally seen as menswear, brands are noticing that a large percentage of their male-targeted products are being purchased by women, with some competitors reporting as high as 70%. Roam, a brand with a decade-long history in menswear, has recognized this trend, with women making up 30% of their consumer base, actively engaging with the brand over the past year. This insight led to an expansion into women's offerings, which was met with an overwhelming and positive response from the market, disrupting size integrity expectations and highlighting the demand for quality sportswear designed for women. Roam differentiates itself in this crowded space by focusing on unique fabrications, marrying aesthetic with function, and emphasizing product quality. Beyond clothing, Roam positions itself as a wellness brand, aiming to inspire physical and mental health and fostering community through events. Their mission is to transcend the complexities of the wellness industry and provide an integrated experience that resonates with consumers' lifestyles.
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New Era Cap announced Thursday that it is purchasing global fashion brand ’47 with the goal of expanding and diversifying its product portfolio of apparel and accessories.
