In response to the possible TikTok ban, Triller has launched a one-step portal transfertiktok.com. As people get ready for the possible ban on TikTok, Triller and its subsidiary companies have seen an unprecedented level of growth across their ecosystem.
In 2020 Triller became the number one app in the world when it became the only app to reach number one in 80 countries at the same time, due to the concern that then president Donald Trump might ban TikTok. That same year it set another record for the number one digital PPV.
“The ban not happening in 2020 was a good thing,” said Bobby Sarnevesht, co-founder and chair of Triller. “We were basically able to preview what the world wanted when they all flipped onto Triller, and now we've had two years to prepare for this moment and make sure the app and the entire Triller Ecosystem were the best they could be, built around all the voices and input the world gave us then as to what they wanted and needed. Having your input, the world’s input, enabled us to be in the unique position to build a better business model that centers around the creators, for the creators and by the creator.”
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Triller has been quite busy over the past two years, indeed. Building, buying, and creating. Based on the draft S-4 that was filed back in August, they spent over $500 million dollars in that time buying and consolidating companies. Those acquisitions include:
- Fangage: A front-end portal for creators that was built by EDM superstar Sam Felt to “allow me and anyone like me to be able to serve content directly to my followers and not have to pay to do it,” Felt said.
- Julius: The only automated marketplace of its type that connects 25,000 brands to over 2.2 million influencers and already is working with some of the largest brands and influencers in the world. It is best described as an eBay for influencers and brands.
- Amplify.ai: Triller's core has always been AI. In fact, its current CEO, Mahi D'Silva, was the founder and CEO of Amplify AI before Triller acquired it. “Mahi has always been ahead of the curve,” said Bobby Sarnevesht. “He has been with Triller since the beginning and got it right away. We have a shared vision of fixing this broken creator economy that currently is set up and doles out 99% of the money in the creator economy to Big Tech, and 1% to the influencers and creators. The current system employed across all major social networks, sans Triller, also forces influencers and celebrities alike to cede control of their followers to big tech. And each platform they are on stands alone with no ability to create cohesive messaging, either for a brand or just as an influencer. They have to independently build each one.
Our vision, which is now being realized, is to make sure that influencers, creators, artists and anyone who choses to be in the content world, get the lion's share of the $500 billion currently in the creator economy. And that the artists, influencers, celebrities, and other talent own their audience and aren't hostage to the platform. ChatGPT has been, integrated inside virtually every social network so brands and creators alike can have a seamless experience across all platforms.
Thuzio: Co-founded by famed former pro football player Tiki Barber, connects celebrities, artists, and influencers with brands for small to medium events built around the brand and artists. They currently put on over 300 events a year and have the largest brands and some of the world's top celebrities, influencers, and overall talent.
BKFC “Bare Knuckle Boxing”: Triller acquired a majority stake in BKFC, which is the fastest-growing combat sport in the world, growing faster than its main competitor and poised to be the same size or bigger. BKFC is selling out virtually overnight at its last 10 events. .
Fite.tv: This streaming app sits on most TV’s as well as game consoles and the like in 6.5 million households. It distributes 2,000 plus events every year, making them the biggest in combat sports.
Cliqz: An SMS messaging technology where influencers and celebrities are connected one-on-one with their followers and, through the use of simple texting, is able to reach one, part, and or all of their followers, as they choose. It already has the biggest influencers in the world.
Verzuz: Has literally set the world on fire, becoming one of the most recognized brands in music today and changing the entire music landscape. Triller has been integrating Verzuz into all of its short and long-form content. Verzuz holds the distinct record of having four of the top 10 most-watched live shows on Instagram, and the entire music industry understands the power of Verzuz, now referred to as The Verzuz Effect. Just by doing a Verzuz, an artist's streaming goes up five times or more, stated Sarnevesht. Verzuz has blown away the music world with its events like The Trillerverz Ashanti vs. Keyshia Cole, which had 8.1 million viewers. Most of its events continue to shatter records.
“The consolidation of these companies along with the Triller app and the various tech we have been building out is built to be the ultimate creators' platform,” said Sarnevesht. Through its various acquisitions, Triller not only “has all of the tools and tech that TikTok has, but offers something no other platform has: a single stop that connects brands, influencers, and users and stays with them across all platforms,” said Sarnevesht.
“Most platforms get like 1% or less as a percent of users who convert, who take an action like buy a product the influencer has posted or click on a branding link. Our platforms are now reaching, in some cases, unprecedented levels like 70 plus percent who open the content and 30% plus who “click.” It's literally like a 30x potential of anything else we've seen,” said Sarnevesht.
Perhaps this new creator and artist-friendly network that Triller has built comes as a result of Triller being the largest “artist-owned” social media company in the world, and perhaps the largest “artist-owned” creative company as well. It has over 100 shareholders/stakeholders that are well-known top musicians, influencers, sports stars who have been working together to build “their own network,” said Sarnevesht.
“Because we are an open garden network and do not try to keep users only on Triller, rather the opposite, our companies, tools, and tech are all about helping influencers go through the back door of all big tech so they can take back their users and make sure they are able to significantly increase their monetization,” he added.
“The most important metric for Triller is how many interactions it creates across its various companies, tools, tech and network, both on and off platform, as each one of those is a potential payday for an influencer or creator. As of now, we are doing over 750 million interactions monthly. Through its AI, Triller has already powered 20 billion conversations with more than 500 million users. That is 750 million monthly potential paydays for influencers and creators.”
At the end of the day, Sarnevesht said, “you spoke, we listened.”
He added, “As the 'we' is really you, as Triller is the artists, the influencers, the creators, we are our own owners. We and you together have built something that is untouchable by TikTok or any other social network for that matter. We're kind of the social network's worst nightmare. They have spent years perfecting this closed garden system where you can check in but can't check out. Not only is Triller an open garden, but it has used its AI and various tech to help its users open up those closed walls among the other social media companies as well.”
Owned by Triller
Triller also recently announced it was going public via an S-1 Direct Listing, and that it has filed a confidential S-1 with the SEC. Sarnevesht said he could not discuss the public listing or anything around it.