If you’ve tried a daily deal site like Groupon in the Tucson area or LivingSocial in Southern Arizona, you know how powerful it is to bring customers to your business.
According to an article at score.org, here are ways to maximize the results of daily deals:
Work with a well-known and credible daily deal site that offers guidance throughout the process, including a dedicated account manager and a user-friendly website to prepare you for the results.
Use daily deals to boost sales when you need it. If business is busy on weekends but slow on Mondays and Wednesdays, create a deal that’s good only on those days.
Use daily deals to achieve sales goals, including moving slow sellers or selling more of certain high-margin items.
Make sure you are ready to handle all the customers you’ll attract with adequate staff and/or product to serve the extra customers the deal is likely to bring.
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Coach your employees to engage with daily deal customers in order to build relationships and to find out how they heard about it and whether they’d like to receive emails and special offers.
Analytics let you measure the success of your daily deal and gather valuable customer information. Reputable daily deal sites provide free online analytics tools to gather demographics, read customer comments, measure performance on specific campaigns, track customer spending and determine the ROI from your deal.
Follow up with customers by offering them an incentive buy again — like a loyalty program — which helps encourage repeat business.
A Rice University study reports that the more deals businesses run, the more profitable the campaigns become.
And the companies that offer deals frequently report that each deal brings in new customers (80 percent), of which a third become repeat customers.
Diane Diamond is vice president of media relations for SCORE Southern Arizona, a nonprofit group that offers free small-business counseling and mentoring by appointment at several locations. For more information, go to www.southernarizona.score.org, send email to mentoring@scoresouthernaz.org or call 505-3636.
