Ways to grow your email list

• Use a paper sign-up sheet. It’s one of the most effective ways to grow your email list, especially if you interact with customers face-to-face. Give them a reason to receive emails like this example — “Would you like to receive emails every week about new, hard-to-find beer and free beer-tasting events?”
• If you share your emails on social media many of your followers won’t be on your email list. People forward your emails to their friends, so add a “Join My Mailing List” button to any email you send out.
• Put a sign-up form on your website. Your website will be the first contact many people have with your business. Don’t miss the opportunity to stay connected with new visitors.
• When you host events where people register or buy tickets in advance, ask people to join your email list, too.
• Collect email addresses at industry networking events, trade shows and conferences.
• Don’t overlook your existing contacts — colleagues, friends and family members.
• Offer exclusive access to something that they can’t find anywhere else, like the latest news about discounts, specials and events before it’s posted to social media.
• Give customers the option to sign up with their mobile device. Use a QR (quick response) code that can be read via a smartphone app to promote a special email offer.
• Add a sign-up option to your membership forms.
• Put a sign-up form on your Facebook page.
• Contests engage customers and generate buzz. Ask people to provide their email address for the chance to win a free supply of your product.
• Run a Facebook ad. Facebook offers a number of advertising options that you can use to reach a new audiences.

Grow your list!