Profile
● The business: Defined Excellence, 886-2299 or gregg1125@netscape.com
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● The owner: Gregg Goodrich.
● The services: Personal training and fitness for women age 50-plus, and senior citizens.
● The goal: Expand client base while building a reputation as a fitness professional.
The consultant
● Barry Weisband is the director of marketing operations for HealthSouth Rehabilitation Hospital of Southern Arizona. He is the co-founder of the Microenterprise Training and Loan Program sponsored by the Tucson Urban League and has led entrepreneurship programs at the University of Arizona, Arizona State University and the University of Oregon. He can be reached at barryweisband@yahoo.com
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