Tucson's Eegee's chain boasts a new look

This is the biggest change Eegee's has gone through since it went from a used vending truck selling frozen lemon drinks in 1971 to the popular restaurant chain that offers a menu of sandwiches, baked goods, and its signature frozen fruit drinks.

“We looked at the stores that we had currently and decided that if we want to build new stores, we want to build them in a certain image,” said Tommy O’Connor, director of creative services and son of Eegee’s President Tom O’Connor.

Eegee’s main colors have been changed from gold and green to deep red and orange. The restaurant is also sporting a new logo, which is now displayed in neon lights on the front of its two newest locations, which are the first to feature Eegee’s' new look.

“We took a lead from the vibrancy of the Eegee’s drink colors for the new color schemes,” said Eddy Bitton, president of Bitton Design Group, who worked with Eegee’s in developing the new image.

Another change: The new restaurants have bar-stool seating in addition to booths and chairs.

See Wednesday's Arizona Daily Star for more of this story.