In the parking lot of Trail Dust Town several weeks back, folks wearing cowboy hats and driving trucks with AZ BEEF license plates showed up to hear the woman introduced as "one tough lady."
It gave Gov. Jan Brewer a chance to trot out her all-but-unused stump speech, since she didn't have to deliver it in the primary after her challengers dropped by the wayside, one by one.
She talked in generalities about the need to streamline state government. She touched on the possibility of privatizing some government functions. She said the state needs a more business-friendly tax code. And she boasted of protecting education in the midst of deep whacks to state coffers.
The friendly crowd of Arizona ranchers listened politely, but the applause started to swell only when she came to the issue that drew the national spotlight to Arizona - securing the border. Noting the president was suing the state while pasting up road signs warning travelers, she added scornfully, "That's not protection. That's surrender!"
Democratic opponent Terry Goddard, meanwhile, has been trying to change the subject, blasting her in near-daily press releases for shirking aggressive action to stem Arizona's woeful unemployment and foreclosure numbers.
At an accountability session last weekend with some 1,000 churchgoers, Goddard told listeners Brewer balanced the budget on the backs of Arizona's schoolchildren. Brewer brags about making the tough cuts, he said, while really, "She's made the mean cuts."
When a moderator interrupted to remind him he wasn't supposed to attack other candidates, he collected the loudest whoops and applause when he responded, "I don't consider the truth to be an attack."
This is Goddard's third rodeo. He lost in a February 1991 runoff to Fife Symington. A second bid in 1994 died when he came in second in the Democratic primary to supermarket magnate Eddie Basha. Tucson put Goddard first - he often talks about being born here - but it wasn't enough to stop Basha in rural areas.
Goddard acknowledges the first loss was difficult. He'd warned voters Symington's developments were at risk - a direct counter to the developer's boast that he'd use his business acumen to make the state stronger.
Goddard was accused of wallowing in mud when he raised questions about Symington's financial dealings, only to be vindicated years later when Symington's projects dissolved into bankruptcy and his governorship was cut short by an avalanche of criminal charges.
Goddard said what he heard from voters later - aside from, 'You were telling the truth' - is that they had a hard time distinguishing the two, with their Ivy League educations and high-profile families with notable lineages. Goddard's father, Sam, was governor, while Symington came from an old steel family.
"This time at least, nobody is saying that we're just alike," he said ruefully. "There shouldn't be any confusion in the voters' minds. And, of course, the other difference is that things are infinitely worse now."
Goddard, who ran a fairly vanilla primary race in 2004, has been coming on stronger this time around, describing politics as a "full-contact sport."
Some of his newfound assertiveness is certainly necessary. At one point early in the year, the only question about Brewer was which big-name Republican opponent was going to oust her. Lawmakers and party bosses were furious with her over the sales tax for education, drawing into sharp question her leadership skills. Then came the big win at the ballot box when voters overwhelmingly approved the tax. And then the biggest plum of all, SB 1070.
At a Tucson GOP unity event after the primary ended, Brewer drew some laughs when she confided, "When I heard the words, 'The United States of America sues Arizona and Janice K. Brewer,' I thought, 'How in the world did I get myself into this mess?' "
That "mess" gave her the chance to say she's not a quitter, which she's been saying at nearly every event she's attended, while trying to paint Goddard as a clone of the Obama administration.
For his part, Goddard said Brewer has made Arizona a full-time employment act for newspaper cartoonists and has questioned, albeit gently, whether she's got the intellectual firepower for the job. He's suggested she's "overmatched by her responsibilities" and postulated that may be part of why she's rebuffed future debates since parts of her first performance were shared all over the Internet.
"The lack of courage on her part - the lack of willingness - to come forward without her handlers, without her teleprompter, should be discouraging to everyone in this state," he said.
He said she just doesn't want to answer what's going to have to happen to education funding under her administration in the next budget session.
Since fiscal year 2008, the K-12 budget dropped from $4.3 billion to $3.4 billion. The program that builds schools plummeted from $532 million in that same time to $67 million.
"You don't get ahead by eliminating the programs that help build better futures," he said. "You don't willy-nilly get rid of all-day kindergarten, for example. You have to draw the line and say, 'I'm not going to sacrifice our schools and our kids.' "
Brewer doesn't disagree with Goddard's assessment of the economic situation. "The economy is really, really bad. It's an unfortunate situation that has continued to get worse," she said, calling jobs her No. 1 priority. She said people all over the state have been telling her they "want us to get out of the way and let them create jobs, and that's what I've attempted to do."
She doesn't disagree with his concern about a continuing budget slump. "It's not a surprise that we're going to have to streamline and that we have to get better results from the buck that we have." Noting there are only so many areas the state can tap for money, she said, "Education happens to be one of those areas. But I will tell you I have fought more than anyone to protect education."
She said the business community has been clear about the need to strengthen education, adding, "We know it goes hand in hand with recovery."
But she can't say now whether more cuts are coming to education. "I just know we have tough decisions to make and I just want to reemphasize that I have done more than anybody to protect education."
Asked whether voters who backed the sales tax would feel betrayed if the state went ahead and reduced corporate taxes but cut education, Brewer said the $1 billion in proceeds from the higher sales tax will go to education under the constitution.
But while she conceded there was no "maintenance of effort" requirement guaranteeing it went on top of existing funds, she said voters should not be concerned.
She also agrees with Goddard about revisiting the state's tax structure. She has said she wants business taxes to be more competitive, but said she'll hold off on releasing any targets until the Legislature comes back, since it will take a "team effort."
Still, she vehemently disagrees with Goddard that policymakers need to comb through some $9.5 billion worth of exemptions, commonly referred to as "tax loopholes," to come up with new revenues to stave off cuts. That's just code for raising taxes, she said, to give him his own private "sugar jar" to fund pet projects.
As far as debates, Brewer said she simply doesn't believe more are necessary. "I don't think people really learn a lot from debates," she said. Time constraints prevent anything but a superficial exchange of answers, she said, so she prefers to take her message directly to the voters.
Green Party candidate Larry Gist is running on a platform of creating sustainable, green jobs, while Libertarian Barry Hess said he's interested in dramatically paring back taxes, including eliminating the personal income, property and estate taxes.
Hess said putting money in the pockets of average citizens is a far more effective stimulus than any government initiative. "I believe such a move will not only restore some confidence in government, which is sorely lacking now, but will quickly and efficiently stimulate the economy in sectors the government could never hope to reach."
He said he also wants to remove regulations that are "strangling" private enterprise. "It's all about the money and jobs because without people working, there is no money to fund anything else - at all."
On StarNet: Find more election news at azstarnet.com/election
Jan Brewer
Party: Republican.
Age: 66.
Occupation: Governor.
Education: Radiological certification, Valley Medical and Dental School, California.
Public offices held: State representative, 1983-1986; state senator, 1987-1996; Maricopa County Board of Supervisors, 1997-2002; elected Arizona secretary of state 2002 until her appointment to the governor's seat in 2009.
Civic involvement: Is or was previously involved with ChildHelp USA, Hope and A Future, Arizonans for Children.
Top endorsements: U.S. Sen. John McCain, former U.S. Transportation Secretary Mary Peters, former Arizona Attorney General Grant Woods.
Top priority: To make the tough decisions necessary to return Arizona to a path of prosperity and fully accomplish the Arizona comeback story.
Website: janbrewer.com
Terry Goddard
Party: Democrat.
Age: 63.
Occupation: Arizona attorney general.
Education: Juris doctorate, Arizona State University College of Law.
Public offices held: attorney general since 2003; Central Arizona Water Conservation District 2000-2002; mayor of Phoenix 1984-1990.
Civic involvement: Chairman of the Peace Officer Memorial Board, member of the National Trust for Historic Preservation, member of the investment committee for the Community Investment Corp.
Top endorsements: Planned Parenthood, Arizona Education Association, Grand Canyon chapter of the Sierra Club.
Top priority: To rebuild our state's economy through recruitment, job training, targeted tax incentives and old fashioned, hands-on salesmanship.
Website: terrygoddard.com
Barry Hess
Party: Libertarian.
Age: 53.
Occupation: Currency trader.
Education: Bachelor of Arts in English, Fordham University.
Public offices held: Five-term precinct committeeman; vice-chair of the Libertarian State Committee.
Civil involvement: Served on the Help America Vote Act committee established by then-Secretary of State Jan Brewer. Otherwise, he wants to keep his charity efforts private.
Top endorsements: former Sheriff Richard Mack; former state Sen. Karen Johnson; David Nolan, founder of the Libertarian Political Party.
Top priority: Eliminating or cutting most taxes and removing regulations that are strangling private enterprise.
Website: HessForGovernor.com
Larry Gist
Party: Green.
Age: 65.
Occupation: Realtor.
Education: Bachelor of science in political science, Arizona State University.
Public offices held: None.
Civic involvement: State Board of Directors Arizona Special Olympics 1981-1985; currently an adviser with YMCA Youth in Government program.
Top endorsements: None.
Top priority: Did not submit.
Website: gist4governor.com
Contact reporter Rhonda Bodfield at 573-4243 or rbodfield@azstarnet.com

