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- Adam McCann
- Updated
Gift cards are now firmly entrenched as the most popular type of holiday present as well as a go-to gift for most other special occasions. They are also shedding their reputation as an impersonal present, thanks to increased customization and the rise of social gifting. But increased sales and changing consumer perceptions are only the tip of the iceberg as far as the future of the gift card market is concerned.
- Adobe Stock
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- Kiplinger Consumer News Service
- Updated
How much you spend on gifts should depend less on national averages and more on your personal financial situation. Here’s how to set a budget that won’t derail your goals.
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