Peanut butter fans rejoice. Reese's is releasing its largest peanut butter cup ever: a nine-inch Reese's Thanksgiving Pie.
The super-sized peanut butter cup is the size of an actual pie, with a 9-inch diameter and weighing in at 3.4 pounds.
"When you bring together friends and family for Thanksgiving dinner, no table spread is complete without dessert," said Bo Jones, senior associate brand manager at Reese's. "At Reese's, we wanted to create a dessert that everyone wants a piece of. You can thank us later."
Only 3,000 pies are available for purchase on Hershey's website for $44.99 plus tax.
It isn't the first time Reese's has experimented with its peanut butter cup. Earlier this year, Hershey's released an all peanut butter cup without chocolate. It was the first time in the company's 90-year-history that its peanut butter cups had taken chocolate completely out of the equation. Versions of the Peanut Butter Lovers Cup came out in 2019 and 2020, but those still contained some chocolate.
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Hershey, like other confectioners, relies on impulse purchases to drive sales. In 2020, the candy company released peanut butter cups filled with pretzels and a peanut butter and chocolate Snack Cake it billed as a "mid-morning snack.
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THANKSGIVING RECIPES
10 side dishes, desserts and more recipes to try for Thanksgiving
Recipe roundup: Here are a few suggestions for anyone still putting together their Thanksgiving menu. Also, a twist on a classic turkey sandwich that's perfect for leftovers.
This bourbon-brined turkey recipe will not only leave you with a moist turkey, it'll also give you the fixings for the best pan gravy ever.
In between curating your ideal Thanksgiving menu, don't forget to give some thought to the cocktail list. You need a stiff one, and this bourbon cider beverage is the perfect way to kick things off.
If you're trying to add to your Thanksgiving dinner with an underrated star, consider the classic broccoli casserole.
Great for game day, a night where you want a comforting meal or a holiday celebration, this satisfying Buffalo chicken casserole recipe will surely be a crowd-pleaser.
This colorful winter vegetable mix complements chicken, turkey, pot roast or brisket.
In its best form, sweet potato casserole is the perfect mashup of sweet, nutty and savory flavors — think starch meets dessert.
If pecan pie isn't a classic in your home during the holidays, this is the year to finally add the delicious confection to the mix.
The holidays are filled with classic American comfort foods, and when it comes to casseroles, there is one that trumps all the rest: green bean casserole.Â
Did you know that you can make luscious whipped cream from a can of coconut milk? Here’s how.
Whether using leftover turkey or turkey from the deli, this gives a new twist to a turkey sandwich.
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