The satisfaction of employees is top priority for Tucson-based Nova Financial & Investment Corp. because it translates into satisfied customers.
Nova was ranked as the number one mid-size employer for the 2025 Tucson Top Workplaces award.
Employee comments included:
“I am allowed to work the best way with little supervision as I know I am trusted to do my job to the fullest,” and “I get the opportunity to help people’s dreams come true.”
In business since 1980, Nova employs about 120 people in the Tucson market at four branches.
The company also has offices throughout Arizona, California, Colorado, Nevada, New Mexico and Oregon with a combined 400 employees.
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Nathan Baker, vice president of marketing, said Nova’s three core values are to provide the best combination of service to employees and customers, to promote from within and to give back to the community.
“Giving is contagious,” Baker said, “and it contributes to how employees are enriched.”
Charitable work includes an annual drive for school supplies, a holiday toy giveaway and donations to local charities.
In the past 10 years, the company has donated over $5 million to varying nonprofit groups.
In the office, managers constantly ask for employee feedback, which is always analyzed, and tweaks are made based on employee observations.
“Certainly, positive feedback — but even negative feedback — is something we appreciate knowing,” Baker said. “This award means a lot because it’s our employees that are making the call.”
In the mid-size employer category, the Tucson Top Workplaces second-place award goes to Tucson-based KE&G Construction. In business since 1972, the company employs about 370 people.
Third place goes to Phoenix-based Kids Dental Brands with about 100 employees in Tucson. It was founded in 2000.
