This initiative, a collaboration between Hasbro and
UnitedHealthcare, aims to help reduce youth obesity through the
donation of a limited-release game, “exergaming” and health education
TUCSON, Ariz.--(BUSINESS WIRE)--UnitedHealthcare and Hasbro gave 150 children the gift of “exergaming”
earlier today by donating NERF ENERGY Game Kits to Boys & Girls Clubs of
Tucson.
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Part of a national initiative between Hasbro and UnitedHealthcare to
encourage kids to increase physical activity, the kits feature Hasbro’s
NERF products that are designed to encourage young people to become more
active through “exergaming.”
Each kit includes a NERF ENERGY Game Band, a NERF PRO FOAM soccer ball
and instructions to download the NERF ENERGY RUSH mobile game to get
kids moving. As children participate in physical activity, they earn
“energy points” that are tracked by the activity band, and these points
turn into screen time to play the mobile game on a smartphone or tablet.
UnitedHealthcare is donating 10,000 NERF ENERGY Game Kits to elementary
schools and community organizations across the country, enabling
children ages six to 12 to receive the kits at no cost.
About Hasbro
Hasbro (NASDAQ:
HAS) is a global play and entertainment company committed to Creating
the World's Best Play Experiences. From toys and games to
television, movies, digital gaming and consumer products, Hasbro offers
a variety of ways for audiences to experience its iconic brands,
including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY,
LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier partner
brands. The Company's Hasbro Studios and its film label, Allspark
Pictures, are building its brands globally through great storytelling
and content on all screens. Through its commitment to corporate social
responsibility and philanthropy, Hasbro is helping to make the world a
better place for children and their families. Learn more at www.hasbro.com,
and follow us on Twitter (@Hasbro & @HasbroNews)
and Instagram (@Hasbro).
About UnitedHealthcare
UnitedHealthcare is dedicated to helping people live healthier lives and
making the health system work better for everyone by simplifying the
health care experience, meeting consumer health and wellness needs, and
sustaining trusted relationships with care providers. In the United
States, UnitedHealthcare offers the full spectrum of health benefit
programs for individuals, employers, and Medicare and Medicaid
beneficiaries, and contracts directly with more than 1.2 million
physicians and care professionals, and 6,500 hospitals and other care
facilities nationwide. The company also provides health benefits and
delivers care to people through owned and operated health care
facilities in South America. UnitedHealthcare is one of the businesses
of UnitedHealth Group (NYSE: UNH), a diversified health care company.
For more information, visit UnitedHealthcare at www.uhc.com
or follow @UHC on Twitter.
here to subscribe to Mobile Alerts for UnitedHealth Group.
Contacts
UnitedHealthcare
Lisa Contreras, 602-255-7068
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