Coca-Cola sells the same drink in several sizes at several different prices.
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- Pamela Bump for HubSpot
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HubSpot reports 3 growth hacks for AI-driven markets: document brand positioning, create personalized content, and diversify channels.
- Charlotte Muzzi for Shopify
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Shopify reports 13 tips for small businesses to build beloved brands, focusing on strong storytelling, influencer partnerships, and engaging content.
- Danielle Work for elk Marketing
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elk Marketing reports that DTC brands use cultural IP like "Wicked" for successful collaborations targeting Gen Z, fostering engagement and loyalty through limited-edition drops.
- Jeff Preston for SEO Consultants for Lawyers
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SEO Consultants for Lawyers reports four strategies for law firms to enhance their online presence: build a professional website, optimize SEO, utilize content marketing, and engage on social media.
- Jason Porter for Moonfruit
Moonfruit reports brands are rapidly shifting ad budgets to digital, driven by AI, precision, and less reliance on traditional media.
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The iconic Goodyear airships are taking a “victory lap” over the skies of an Ohio city this week.
- Howard Fischer
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For Star subscribers: In a bid to curb pot ads that could attract minors, a new Arizona law bans the use of images or likenesses of Santa, toys or cartoons in marijuana advertising.
- Katie Kelton, Bankrate.com
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When it comes to social media affecting our holiday spending, there are a few culprits.
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After months of red tape, Tucson's long-awaited Biergarten set to open