Fast-food chains found that discounts alone no longer drive traffic as customers expect menu innovation, quality and better experiences alongside value offerings.
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- Straight Arrow News - Vertical
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CEOs of major companies say customers are running out of money. Food and energy prices are up significantly since 2020, but haven't decreased …
- Kate Perez USA TODAY
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If you've been craving the fan-favorite dessert since last March, here's what you need to know about its upcoming return to McDonald's restaurants.
- Suhauna Hussain Los Angeles Times
In the early 2000s, after a severe slump, McDonald's orchestrated a major turnaround, with the introduction of its Dollar Menu.
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With an E. coli scare, McDonald’s and its franchisees have had a rough go of late, as reflected in its share price gyrations. But the Chicago-based fast-food giant got some good news last week.
- By Jordan Valinsky, CNN
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Nearly a year after McDonald’s ditched the hollow plastic spoon, more changes are coming for the McFlurry.
- Lee National Newsroom
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McDonald's is introducing a new Collector's Meal featuring six collectible cups inspired by keepsakes from the 80s, 90s and 2000s.
- By Jordan Valinsky, CNN
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The meal includes a McDouble cheeseburger or a McChicken sandwich, small french fries, four-piece Chicken McNuggets and a small soft drink.
- By Elisabeth Buchwald, CNN
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After rising prices turned customers off, restaurants responded by unveiling value menus. But just how much value is there in these kinds of “value” meals?
- CINDY CARCAMO Los Angeles Times
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Fast food joints are in the midst of a budget-meal war, offering promotions to lure customers back to their restaurants despite inflation woes.