Texas TCU Football
Allstate’s “good hands” logo (pictured during a Texas/TCU matchup in Fort Worth, Texas, in 2019) has been a staple on college campuses for years, imprinted on the field goal nets behind the uprights in stadiums across the country. Reports Thursday say that what’s currently known as the Big 12 Conference may be in the market to sell its naming rights, with the insurance provider among those said to be in the running.
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Analyzing the value of the ‘Allstate 12’ conference (if the Big 12 makes a giant leap with naming rights deal)Jon Wilner: Analyzing the value of the ‘Allstate 12’ conference (if the Big 12 makes a giant leap with naming rights deal).
