PHOENIX — License plate frames are something most drivers probably don't think about much.
The state says drivers need to because of a new law.
Starting Jan. 1, frames that promote a favorite college or sports team become illegal if the frame obscures the state's name on the license plate.
Police can stop drivers if "Arizona" isn't clearly visible at the top of the plate.
Violators can be hit with an average fine of $135, plus court fees, depending on the city where the violation is discovered.
Law-enforcement thinks it will help officers tell the difference between in-state and out-of-state vehicles.
"If a witness can tell us that a vehicle has an Arizona plate because they can clearly see it, that helps us immensely," said Harold Sanders, a spokesman for the state Department of Public Safety.
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Arizona issues license plates in more than 60 styles, from plates that honor veterans to one that promotes wildlife conservation.
The plate-frame law passed the Legislature in 2006, but implementation was delayed until 2009.
Critics say it will likely cause confusion among Arizona residents, who are largely unaware of the new rules. "It's going to cause a lot of headaches for consumers," said Bobbi Sparrow, president of the Arizona Automobile Dealers Association. "Consumers who have had their old frames for years and years are now going to be illegal."
Drivers with out-of-state plates are exempt from the law.
Motor vehicle department officials are urging Arizona drivers to check their plates.
"Most people only go look at their license plate when they put their new sticker on when they renew their registration," said Cydney DeModica, a MVD spokeswoman.
"The real bottom line here is that everyone should walk around and look at their license-plate holders on the back of their cars."
