One man became his own weather media company. Here's how his vision came to fruition | Across the Sky podcast

Mike Witcher had been working as a broadcast meteorologist in Knoxville, Tennessee, for more than a decade. Then, in 2023, he decided to take matters into his own hands. He created East TN Weather and became his own weather media company for local residents. 

Mike is a part of a very small but emerging part of meteorology. Entrepreneurs who want to inform the public of what's going. Mike sells his own advertising and is always responsible for the weather around the clock. However, he says being your boss and having a home studio, equipped with state of the art weather graphics, makes life good.

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About the Across the Sky podcast

A weekly podcast discussing all things weather and climate. The podcast is hosted by the meteorologists of the Lee Weather Team:

Matt Holiner of Lee Enterprises' Midwest group in Chicago, Kirsten Lang of the Tulsa World in Oklahoma, Joe Martucci of the Press of Atlantic City, N.J., and Sean Sublette of the Richmond Times-Dispatch in Virginia.