Call it Extreme Makeover, Conference Edition.
Pac-10 commissioner Larry Scott confirmed Tuesday that the league will change its name to the Pac-12 when Utah and Colorado join the conference, which figures to be before 2012.
Until then, the league will operate under a new shield-shaped logo that can switch from Pac-10 to Pac-12 will little more than a mouse click.
The new design features the word "Pac" across the top and a simple 10 underneath. That number will go up by two when the new schools join.
Underneath the "A" in the logo sits a mountain with a wave underneath, a nod to teams old and new.
Gone are the 10 rays of light extending from a blue sun with the words "Pac-10" inside. The new logo features a navy-blue background, but its white lettering can be transposed on fields and courts with no navy color behind it.
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The league launched its new logo, perhaps the worst-kept secret in the West, as part of a bicoastal media tour that began Tuesday with Scott and 10 football coaches ringing the NASDAQ opening bell.
The party will travel from New York City to ESPN's home base in Bristol, Conn., today, before participating in Thursday's media day at the Rose Bowl.
The league also announced changes to its website, www.pac-10.org, which will feature enhanced video, blogs and interactive elements.
"With our universities and students on the cutting edge of innovation … we think it's appropriate that the Pac-10 lead the way in using these new media and technologies," Scott said in a statement.
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