Winning Brands Include Lane Bryant, L'Oréal Paris, DICK’s Sporting
Goods, Angel Soft and More
NEW YORK--(BUSINESS WIRE)--#femvertising--SheKnows
Media, a leading women’s media company that averages 60 million
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unique visitors per month (comScore) and reaches more than 300 million
social media fans, today announced the winners of the third-annual #Femvertising
Awards, which honors brands, agencies and organizations that
break down gender stereotypes through pro-female advertising. This year,
SheKnows Media expanded the scope of the awards with the addition of the
new #Normvertising category, created to pay tribute to advertising that
challenges societal norms – rejecting notions and labels associated with
race, sexual orientation and religious beliefs. Also new in 2017 is
#WinningWomen, a category that pays tribute to female athletes and the
strong role models they represent.
Since its launch in 2015, over 200 brands and agencies have entered and
over 30K votes have been cast. This year, a combination of public votes
and a high-profile panel of judges, which included Arianna Huffington,
CEO of Thrive Global, Jodi Harris, Head of Consumer Insights,
Anheuser-Busch, Lisa Sherman, President & CEO, Ad Council,
Madonna Badger, Founder & Chief Creative Officer, Badger & Winters,
actor and activist Maria Bello, Nanette Braun, Chief,
Communications & Advocacy at UN Women and Reshma Saujani, CEO
and Founder of Girls Who Code, determined the following 2017
#Femvertising Awards winners:
#Normvertising: My
First Women’s Day, featuring Valentina Sampaio, by
L'Oréal Paris
#WinningWomen: Raising
An Olympian: Simone Biles Guide and Trust, by P&G
#Dadvertising: Just
Dad, by Angel Soft
Inspiration: #ThisBody
Is Made to Shine, featuring Ashley Graham and Gabourey
Sidibe, by Lane Bryant
Next Generation: Daughter,
by Audi
Social Impact: #FearlessGirl,
by State Street Global Advisors
People’s Choice: #MoreThanMean,
featuring Sarah Spain and Julie DiCaro, by Just Not Sports
#HatchKids Choice: #UnitedByHalf,
by United Colors of Benetton
Wildfire: CALIA–What
Sports Taught Me, featuring Carrie Underwood, by DICK’S
Sporting Goods
“We are immensely proud of the reception our #ThisBody
is Made to Shine campaign received last fall. We continue to believe
that all women should be seen and celebrated and have access to
inspiring fashion. We also want to encourage Hollywood, the media and
other brands to embrace body positivity in order to overcome outdated,
social misconceptions. What an honor to receive an award – especially an
award recognizing pro-female advertising – for continuing to embrace our
core values which were established over a century ago by our founder,
Lena Bryant,” said Lane Bryant Chief Marketing Officer, Brian Beitler.
“We believe advertising is able not only to reflect but to create
culture. My
First Women’s Day by L'Oréal Paris went far away from an ad
campaign, by challenging stereotypes and promoting empathy globally in
order to empower all people to dialogue and express themselves,” said
Viviane Pepe, Creative Director at WMcCann. “This recognition is an
honor that reaffirms the brand's mission and our true belief: we are all
worth it.”
“It’s a tremendous honor to be included among so many amazing projects
and people that aim to advance causes that are critical to women,” said
Brad Burke, co-creator of #MoreThanMean.
“Online harassment will only be overcome when we have difficult
conversations about the nature of the problem, and we thank Sarah Spain
and Julie DiCaro for forcing that dialogue by sharing their own
experiences.”
“For the last two years, Angel Soft has actively pushed against
stereotypes by telling the seldom heard stories of today’s real
parents,” said Kim Getty, President of Deutsch’s Los Angeles office.
“The brand continues to showcase how softness and strength can take on
many roles, and we’re thrilled the message is resonating.”
In addition, the teens and tweens who are part of #HatchKids,
Media’s digital literacy program designed to provide parents with
useful, authentic insight into the most pressing issues impacting Gen Z
kids today, reviewed the 2017 #Femvertising Awards entries. Their vote
went to United Colors of Benetton, #UnitedByHalf
campaign for its message of equality.
DICK’s Sporting Goods’ CALIA-What
Sports Taught Me campaign is the winner of the #Femvertising Wildfire
Award, which is determined by the SheKnows Media executive and
editorial teams. Recognizing the direct link between athletics and
female business leaders, this campaign resonated for the impact the
company has in local communities, where $25 million has been donated to
high school sports and 1,800 sports programs have been saved.
Finally, the People’s Choice Award goes to Just Not Sports
this year for its #MoreThanMean
spot for the strong support it received via social media during our
week-long voting window from September 11 – 18, 2017.
“The media has always played a critical role in the way society thinks
about gender. We must recognize leaders in the space that inspire and
empower women and girls to break free of gender stereotypes through
powerful advertising,” said Nanette Braun, Chief, Communications &
Advocacy at UN Women.
Samantha Skey, President, SheKnows Media, said, “We launched this awards
program with the intent to spotlight brands that positively portray
women and girls in their marketing efforts. In just a few short years,
empowerment advertising has become much more the norm, while degrading,
harmful, stereotype-propagating campaigns have come under heavy public
scrutiny. The #Femvertising Awards are part of this pivotal movement,
and we must continue to push forward by honoring brands that reject
gender norms and unattainable beauty standards for all people. The
entries we received this year were nothing short of amazing. Thank you
to all of our #Femvertising Awards nominees, and congratulations to this
year’s winners.”
The 2017 #Femvertising Awards were revealed at Advertising Week New York
2017. To learn more, visit http://femvertisingawards.com.
More about SheKnows Media can be found at www.sheknowsmedia.com.
About SheKnows Media
Media is a top women’s lifestyle digital media company that averages
60 million unique visitors per month (comScore) and reaches more than
300 million social media fans and followers. The company operates a
family of leading media properties that include SheKnows.com,
and HelloFlo.com.
With a mission of women inspiring women, SheKnows Media is
revolutionizing the publishing industry by forging a new kind of model
that seamlessly integrates users, editors and content creators onto a
single platform designed to empower all women to discover, share and
create. Whether it’s parenting or pop culture, fashion or food, DIY or
décor, our award-winning editorial team, Experts, bloggers and social
media influencers produce authentic and on-trend content every day. We
dig deep to learn what makes our audience tick, revealing unexpected
insights on women and digital media. Our robust, end-to-end suite of
premium branded content and influencer marketing solutions generate
nearly 1 billion ad impressions per month (sources: DFP), allowing
brands to distribute authentic content and integrated advertising at
scale.
SheKnows Media is based in New York and Scottsdale, Ariz., with offices
in Los Angeles and Chicago. We also operate internationally in Canada,
Australia and the United Kingdom.
Contacts
SheKnows Media
Lauren Goveo, 480-231-4887 or 602-320-5613
Senior
Public Relations Manager