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Gift card program generates $70K for Downtown Tucson businesses impacted by coronavirus

Gift card program generates $70K for Downtown Tucson businesses impacted by coronavirus

From the April's Tucson-area coronavirus coverage: 1,200+ Pima County cases, stay-home order extended series

Downtown Congress Streets is mostly deserted just before 8 p.m. as the city begins its second week under COVID19 restrictions, March 26, 2020, Tucson, Ariz.

Downtown Tucson businesses have received a $70,000 boost thanks to a gift card incentive program launched by the Downtown Tucson Partnership. 

On April 3, community members were given the opportunity to purchase $25 gift cards for local downtown businesses. Downtown Tucson Partnership then added an additional $10 to each card, free of charge. 

Within little more than 24 hours of launching the effort, the lot of 1,000 gift cards were sold out, resulting in $35,000 being invested directly into downtown businesses including restaurants, museums, breweries, boutiques, hotels, grocers, spas and gyms.

A second round of gift cards were made available after Rio Nuevo stepped up with a $10,000 donation to fund another 1,000 gift cards. That sale went live Friday, April 10, and was sold out in less than two hours, resulting in another $35,000 investment. 

Downtown Tucson Partnership is seeking funding for future rounds. Another round could be announced as soon as Wednesday, April 15.

For more information, go to downtowntucson.org.

Contact reporter Stephanie Casanova at scasanova@tucson.com. On Twitter: @CasanovaReports

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