Only Natural Pet®, Wellness®, Instinct® and Castor & Pollux® Among
Top Brands in Pinnacle Line
PHOENIX--(BUSINESS WIRE)--PetSmart today announced the addition of its Pinnacle Pet Nutrition Shop
in all new stores*, a dedicated space featuring an expanded collection
of pet food products offering high-protein, organic, natural,
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grain-free, minimally processed and/or raw pet food. These food types
are the fastest growing in the overall pet food category and embody the
peak of pet nutrition.
The Pinnacle Pet Nutrition Shops are featured in all 35 new stores
opened so far through the second quarter 2017. The shops are about 550
square feet and offer 400-plus items across several brands such as
Wellness, which crafts delicious recipes that use simple, natural
ingredients without any fluff or fillers including Wellness CORE RawRev
high-protein kibble plus 100 percent freeze dried raw meat and
dehydrated Wellness TruFood formulas; Instinct® – The Raw Brand®, a
brand redefining better in pet food through the pure, real nutrition of
raw; Castor & Pollux®, a brand setting new standards with organic and
responsibly sourced pet food with its Organix® & Pristine™ lines; as
well as Only Natural Pet, which offers paleo-inspired, raw,
protein-first recipes that are dehydrated, freeze-dried and air-dried.
“We know many pet parents want their pets to live a happy, healthy
lifestyle that mirrors their own, and that includes enjoying
great-tasting, wholesome foods,” said Eran Cohen, chief customer
experience officer, PetSmart. “We are thrilled to help pet parents feed
their pets the very best by offering this easy-to-find, dedicated store
space that features a curated collection of pet food representing the
peak of pet nutrition.”
Raw formulas are popular among pet parents today, especially the
freeze-dried, air-dried and dehydrated recipes that deliver a convenient
and safe raw nutrition alternative. Only Natural Pet is rooted in this
approach, and PetSmart is the exclusive national retailer for this
natural pet food brand, which launched in 2015 at PetSmart in about 250
stores and is now offered in more than 800 stores across the U.S. and
Canada.
The Pinnacle Pet Nutrition Shop recently won the Retail Council of
Canada’s Excellence in Retailing Award for the in-store merchandising
category.
For more information on PetSmart’s Pinnacle Pet Nutrition Shop, visit: http://www.petsmart.com/pinnacle-nutrition-shop.html.
*Excludes The Groomery stand-alone salon stores, which began opening in
Oct. 2017.
About PetSmart®
PetSmart, Inc. is the largest specialty pet retailer of services and
solutions for the lifetime needs of pets. At PetSmart, we love pets, and
we believe pets make us better people. Every day with every connection,
PetSmart’s passionate associates help bring pet parents closer to their
pets so they, together, can live more fulfilled lives. This vision
impacts everything we do for our customers, the way we support our
associates and how we give back to our communities. We employ
approximately 55,000 associates, operate more than 1,500 pet stores in
the United States, Canada and Puerto Rico, as well as more than 200
in-store PetSmart® PetsHotel® dog and cat boarding facilities. PetSmart
provides a broad range of competitively priced pet food and products, as
well as pet-focused services such as dog training, pet grooming, pet
boarding, PetSmart™ Doggie Day Camp™ and pet adoption. PetSmart,
together with non-profits PetSmart Charities® and PetSmart Charities® of
Canada, invite more than 3,500 animal welfare organizations to bring
adoptable pets into stores so they have the best chance possible of
finding a forever home. Through this in-store adoption program and other
signature events, PetSmart has facilitated more than 7.6 million
adoptions – more than any other brick-and-mortar organization. The
company’s portfolio of digital resources for pet parents includes
PetSmart.com, petMD.com, Pawculture.com, AllPaws, an online pet adoption
platform that helps potential pet parents find the perfect pet to adopt
based on their home, family and lifestyle, as well as BlogPaws, the
world’s first pet blogger and influencer network. Through these digital
platforms, PetSmart offers the most comprehensive online pet supplies
and pet care information in the U.S. In celebration of its 30th
anniversary, PetSmart launched its Buy a Bag, Give a Meal™ program in
March 2017. For every bag of cat or dog food purchased March 1 – Dec.
31, 2017, PetSmart will donate a meal to pets in need and expects to
donate more than 60 million meals in 2017*. In May 2017, PetSmart
acquired Chewy.com, a leading online retailer of pet food and products
in the U.S., which operates as an independent subsidiary.
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Turn your passion for pets into a career you’ll love! Visit careers.petsmart.com
to learn more about corporate, retail store, and Distribution Center
opportunities.
*Ends 12/31/17. 5 oz. dog food, 1.5 oz. cat food donated to PetSmart
Charities to feed dogs and cats in need. See details at
petsmart.com/giveameal. The actual number of meals donated is based on
dog and cat food bags sold. The meal donation estimate is based on
historic sales for similar time periods. No guaranteed amount. Rescue
Bank and Feeding America will help distribute a large portion of the pet
food donation in the U.S.
Contacts
PetSmart Media Line:
Erin Gray, 623-587-2177