We are what we celebrate: America's holiday calendar is increasingly diverse

To get the holiday added to the school calendar, where it joins other days off for Rosh Hashanah, Lunar New Year, Eid al-Fitr as well as federal holidays like Veterans Day, Christmas and Memorial Day, took years of pushing from those in New York's South Asian and Indo-Caribbean communities. 

From religious and cultural holidays to region-specific commemorations to days meant to honor the towering figures and moments of U.S. history, the holiday calendars across the 50 states and the country at large are increasingly diverse ones, a reflection of and a window into the many communities that make up the American whole.

Recognizing holidays creates community

Including a smaller culture's or community's special days as something to recognize in the larger general culture is an act of unity, says Lauren Strauss, professor of modern Jewish history at American University.

"By doing that in an American context and by including a Muslim feast for the end of Ramadan and by including Diwali and including Rosh Hashanah and Yom Kippur, my goodness. You're just saying it out loud, aren't you? You're saying that these cultures, these people, they aren't visitors, that they are a permanent part of this community, that it is multicultural and multiethnic," she says. "Whether or not you think it's good or bad, certainly it paints a different picture of what it means to be American and what the American calendar is."

A look at what days are marked as holidays in places around the country can be a crash course into what matters in those places. Louisiana, home to New Orleans, takes a day for Mardi Gras. In Hawaii, the state marks a day for King Kamehameha, who united the Hawaiian islands, as well as a day for becoming a U.S. state. California and some other states mark Cesar Chavez Day, named for the civil rights and labor movement activist. In Texas and in the southwest, there are celebrations scheduled for Friday marking Day of the Dead, the Mexican cultural remembrance of loved ones who have passed.

The federal government, in addition to the 11 days that are days off for federal workers, has a host of days that it marks as national observances, like Harriet Tubman Day in March and Patriot Day on Sept. 11.

It keeps greeting card companies on their toes.

"Celebrating holidays and occasions, big or small, with the people we care about is a vital thread that runs through our shared human experience," Kelly Ricker, chief product officer at American Greetings, said. The company is "studying and talking to consumers, continuously" to keep up with the kinds of cards people are looking for.

When Chris Sargiotto started his greeting card company Apartment 2 Cards about 15 years ago, the holiday offerings were limited to Christmas and Hanukkah. In recent years, he's added Kwanzaa and Ramadan, and is looking to bring Diwali cards onto the roster for next year.

The additional holidays were added because of requests from his customers, the stores around that country that stock Apartment 2 cards, a reflection of increasing demand.

"It was stores asking for it because of their customers are asking for it," he said. "Whenever we introduce one of these specific cards, it seems to take off. So I think there definitely is the need for these."

There can be challenges as well

But a holiday is not always uncontested. Take mid-October, when the federal government recognizes Columbus Day. It was added to the federal calendar in the 20th century after efforts from Italian Americans, who pushed for it as a way to stake their community's place in America.

In the decades after though, indigenous communities pushed back, citing the impact of colonization on their people and the continuing challenges. That has led to the spread of Indigenous People's Day marked on the same day, which while not federally recognized is recognized in states around the country.

And sometimes there's some learning that needs to happen as well. In Montville, New Jersey, the police department put a post on Facebook explaining to the community that with Diwali approaching, they would be more likely to see swastikas, a variation of which are ancient sacred symbols in some religions and not deployed in the way Hitler and the Nazis did.

With both Jewish and Hindu communities in the town, it was done in an attempt to forestall misunderstanding, said Chief Andrew Caggiano, and has been met with an overwhelmingly positive response.

"It's a great opportunity," he said, "to raise awareness about other cultures that are that are in our community and that are part of our community at this point."