Q: I recently saw a video on social media, J.T., where you mentioned the rise of what you called “evidence-based hiring” with employers. What is this, and how should a job seeker like me adjust what I’m doing so that I can get a job in this really competitive job market? — Devon
A: Evidence-based hiring techniques are what employers are now utilizing to authenticate a candidate’s qualifications. In the past, companies heavily relied on traditional application materials like résumés and cover letters. However, they’ve come to realize that these documents can often be embellished or misrepresented, making it challenging to truly gauge a candidate’s abilities.
As a result, employers are increasingly seeking tangible proof that candidates possess the skills and expertise required for the role.
To stand out in this evidence-based hiring landscape, it’s crucial to understand and effectively communicate your “Unique Value Add.” Your UVA encompasses not just the skills you possess but also how those skills solve problems, alleviate pain points, and ultimately create value for the company. Merely listing your skills is no longer enough; you need to demonstrate how your abilities will directly benefit the organization, whether by increasing revenue, reducing costs, or improving operational efficiency. This is what will position you as the “must-have” candidate rather than just a “nice-to-have” option.
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If you’ve been making it to the interview stage but consistently falling short of receiving an offer, it’s likely because you haven’t effectively articulated your UVA. To unlock and communicate your UVA effectively, I recommend taking two key assessments.
First, the Career Decoder quiz helps you identify how you naturally create value in the workplace and what motivates you.
Secondly, a Personality Communication Style quiz like the ISAT is crucial for understanding how you’re perceived by others, including potential employers. Your communication style plays a significant role in effectively marketing yourself during the job search process.
You can find both of these free quizzes on my website, WorkItDaily.com.
