Burger King isn't afraid to take a big bite, at least that's how it appears in a recent viral video featuring the popular fast-food chain's president, Tom Curtis.
Several hours after the internet began to poke fun at McDonald's CEO Chris Kempczinski for his less-than-convincing endorsement of the new Big Arch burger, BK shared a clip of Curtis taking a huge and enthusiastic bite from the new and improved Whopper.
"Only one thing missing," Curtis says, seconds after taking a bite. "A napkin."
McDonald's Big Arch burger is available for purchase at restaurants nationwide starting March 3.
Burger King's subtle jab at McDonald's did not go unnoticed, with several users comparing and pointing out the differences between Kempczinski's and Curtis's reactions to their respective "products" in the comments.
"Now THAT'S a man bite," one social media user wrote. "Take notes McDonald's."
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Kempczinski's review, his commentary and the taste test itself have garnered quite a bit of attention, as his reaction made some dubious that he even liked the burger at all.
"I love this product," Kempczinski says in the clip ahead of trying the burger. "It is so good. I'm gonna do a tasting right now, but I'm gonna eat this for my lunch, just so you know."
McDonald's did not immediately respond to USA TODAY's request for comment on Tuesday.
Burger King shared taste test just for 'fun'
Curtis's review, like Kempczinski's, was filmed and shared to highlight their menu items. Burger King said that the TikTok was a "fun way" to highlight the newly "elevated" Whopper, and "having Tom taste it firsthand felt like a natural way to mark that moment."
"We love seeing our guests get excited about the Whopper, and Burger King President Tom Curtis is no exception," Burger King said in a statement on Tuesday.
According to Burger King, Curtis's taste test was filmed in February and originally shared as part of a longer TikTok featuring direct feedback from a guest.
More on the Big Arch burger
McDonald's Big Arch burger has already arrived at restaurants nationwide. The burger was already getting attention for its size, but now, it's also being noticed for the recent taste-test video.
McDonald's is advertising the item as its "biggest and boldest burger, yet" featuring two quarter-pound beef patties, three slices of melted white cheddar cheese, lettuce and pickles, along with crispy onions and Big Arch Sauce, as Kempczinski mentioned in his tasting video.
The Big Arch Sauce is described as "a tangy, creamy sauce with a perfect balance of mustard, pickle and sweet tomato flavors," on McDonald's online Menu Spotter page.
Contributing: Kate Perez and Mike Snider, USA TODAY
