Victoria, it turns out, isn't the only one with a secret.
Men are just as concerned about their body image as women.
"Men have just become increasingly conscious about their appearance," said Neil Mulhall, president of Undergear, which launched the "Shape Enhancer" undergarment line for men a few years ago and has seen sales take off.
"American men have become more body-conscious and fashion-conscious than ever before," he said.
These aren't your normal men's underwear.
One pair of briefs has a "patented contour-stitched seat" that "defines your backside nicely."
And then there's the undershirt with "firming" spandex and nylon to "redefine trouble spots around your abdomen, hips and thighs."
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Undergear and brother company International Male sell their products through catalog and online (www.undergear.com). They are divisions of Weehawken, N.J.-based Hanover Direct.
Shape Enhancer pieces range in price from $9.99 for cotton-spandex thong underwear to $26.99 for body-trimming tank tops designed to flatten abs. The line has eight types of underwear and three styles of undershirts.
Sales have increased since the line was launched several years ago and currently outstrip other Undergear garments by 50 percent, Munhall said. The growth "reflects a higher appearance-consciousness among men," he said.