Dear J.T.: I have been at my company for almost three years in the marketing department. I have gotten great reviews and a raise each year. But, twice now I have applied for a promotion and not gotten it. When I asked why I wasn’t chosen, I was told that they had a lot of great candidates and my time would eventually come. But I don’t want to wait that long. What does it take to get a higher-level position these days? — Becca
I understand you’re eager to move up in your marketing career but have hit a bit of a roadblock. It’s a common situation but one that can be overcome with the right strategy and mindset. It sounds like it’s time for you to look outside your company.
To begin with, it’s essential to recognize the value of networking, especially for higher-level positions. These roles are often not posted publicly or, if they are, the competition is fierce and the selection process opaque. The key is to get noticed before the job is even listed, making connections within the industry that can provide you with insights and introductions.
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Start by identifying the companies you admire and would love to work for. Research their mission, values and recent successes to genuinely understand what makes them tick. This preparation will help you refine your own career aspirations, aligning them more closely with potential employers.
Once you’ve got your target list, leverage LinkedIn and other professional networks to connect with people who work at these companies. Don’t just aim for HR or managers; reach out to potential peers. Your message to them should be personal, expressing your admiration for their work and the company’s direction and clearly stating your desire to contribute to such a team.
On the skills front, always be leveling up. Higher-level jobs require a blend of technical proficiency and soft skills like leadership, strategic thinking and effective communication. Identify any gaps in your skillset and address them through courses, workshops or self-directed learning.
