LOS ANGELES — Anthony Franciosa, whose strong portrayals of moody, troubled characters made him a Hollywood star in the 1950s and '60s but whose combative behavior on movie sets hampered his career, died Thursday, his publicist said Friday. He was 77.
Franciosa died at UCLA Medical Center after suffering a massive stroke, publicist Dick Guttman said. The actor's wife, Rita, and children were present. The Rev. Jesse Jackson, a longtime friend, visited the family later, Guttman said.
Franciosa was part of a new wave in the mid-20th century who revolutionized film acting with their introspective, intensely realistic approach to their roles.
From his first important film role as the brother of a drug addict in "A Hatful of Rain," Franciosa became known for his portrayals of complicated young men.
Franciosa appeared in such films as "The Long Hot Summer," "The Naked Maja" (as Goya), "The Story on Page One," "Period of Adjustment," "Rio Conchos" and "The Pleasure Seekers."
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The actor's behavior on movie productions became the subject of Hollywood gossip. The stories alleged fiery disputes with directors, sulking in his dressing room, outbursts with other actors.
His first TV series, "Valentine's Day," cast him as a swinging New York publishing executive. It lasted one season (1964-65).
In "The Name of the Game" (1968-71) Franciosa alternated with Gene Barry and Robert Stack as adventurous members of a Los Angeles publishing firm.

