Retailer Celebrates One of its Busiest Seasons with Halloween
Costumes, Fall Varsity Line Toys, Treats, In-Store Events and More
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PHOENIX--(BUSINESS WIRE)--Tomorrow officially marks the first day of autumn, and to help usher in
the season of ghosts and goblins and pumpkin spice-everything, PetSmart,
the leading pet specialty retailer in North America, is launching its
2017 Fall and Halloween Collections. This year, pet parents will find
hundreds of new, on-trend seasonal apparel and accessory items,
Halloween costumes, beds, toys and treats to help pet parents celebrate
this festive season with their pets. The collection is now available in
all 1,500-plus PetSmart stores across the U.S. and Canada and online at petsmart.com
and petsmart.ca.
“We know it’s important each season to offer an exciting assortment of
products for a range of pet lifestyles. We see our collections for Fall
and Halloween as an invitation to all pet parents to celebrate autumn
with all their family members – including our pets,” said Eran Cohen,
chief customer experience officer, PetSmart.
ED Ellen DeGeneres Varsity Collection
With high schools and colleges across the country now back at school,
PetSmart has launched the ED Ellen DeGeneres Varsity Collection that
embodies the collegiate and youthful spirit synonymous with campus pride
and school sports.
Pup Meets Preppy – The Maroon
Ruffle Hoodie Dress, with its college crest and plaid ruffles, is
the ultimate Varsity apparel for the preppy girl pup. Bandana collars, a
PetSmart top-seller, are also included in the Varsity Collection with
the Navy
and Gold Two-Pack Bandana Collar set will turn heads for both its
style and spirit. Bow-Tie
Collars adorned with preppy stripes in blue and navy and pink and
gray color combinations ensure pets stay on-trend. Meanwhile, the Maroon
Love Comfort Harness and Megaphone
Embroidered Dress incorporate pleats indicative of cheerleading
skirts.
“L” Stands for Love – With crisp fall weather around the corner,
the change in seasons presents an ideal opportunity to freshen up pups’
everyday gear like beds and collars. The Varsity Collection includes two
smart-looking beds to provide endless comfort and versatility. The navy
and gold Love
Hut Pet Bed, lined and padded with furry plush, was inspired by a
traditional letterman’s jacket, complete with a bold varsity applique
“L” -- for love, of course. The velvety Varsity
Cuddler Bed gives a nod to school spirit with an iconic megaphone
embroidered with the “L” as well.
Halloween Costumes to Fright and Delight
From food-inspired to superheroes and whimsical characters to classic
costume favorites, PetSmart is all about fun for all pets this Halloween.
Food and Beverage Inspired – Taking a cue from rising trends on
social media and creative DIY-ers, PetSmart presents a Food and Beverage
costume collection sure to garner more than a few chuckles and admirers
of Beer? For multi-dog families, these costumes together can make
for fun social media posts.
Superheroes to the Rescue – Superheroes are always a fan-favorite
and PetSmart delivers this Halloween season. With the Marvel™
Thor Dog Costume and Spiderman
costumes, kids can bring their favorite superhero sidekicks with them to
trick or treat.
Whimsical Enchantment – PetSmart offers a variety of costumes for
pets to indulge their whimsical side like Rapunzel
(complete with braids), a colorful Caterpillar
and Dinosaur.
The Halloween
Butterfly Dog Wings are an ideal option for dogs who prefer not to
sport a full costume as the colorful wings easily slip on and off.
Beloved Classics – Last year’s list of top costumes for pets
published by the National Retail Federation included the pumpkin,
Ears make excellent alternatives to full costumes. Tees like “I’m
here for the Boos” and the orange spider “Happy Halloween” tee, are
ideal for commemorating Halloween all season long. Made of lightweight
fabric, these dog-friendly tees are easy to slip on and off and provide
optimum comfort on crisp fall days.
Small animals like dwarf hamsters and guinea pigs can be dressed up in
costumes like a pirate
or unicorn.
Pumpkins, Peanuts® Snoopy and rope toys and new additions
with candy corn and monster themes. Candy corn, a classic fall treat, is
depicted in this year’s toys like the Halloween
Flattie Candy Corn and Halloween
5 Knot Rope Toy. Candy corn can also be found on the Candy
Corn Bow Tie Collar and on the “Sweet
as Candy” dress.
Monsters are synonymous with Halloween, and PetSmart’s take on ghouls,
goblins and monsters has a playful tone. The Monster
Flattie Toy, with a silly expression and purple fur, is filled with
crinkle material dogs love. Plush toys like the Zombie
and Mummy
have squeakers to encourage playtime.
Cats will have plenty of spooky toys to choose from like teasers and
toys made of plush material and colorful feathers. The Halloween
Wicker Mummy Cat Toy is equally creepy and cute.
Infuse a little pet-inspired Halloween fun into your home décor this
season with new pet beds and bowls. Available only at PetSmart, the Cat
Hut and Pumpkin
Hut pet beds are machine washable and feature an enclosure with a
soft, cozy removable pillow.
“Creepy Cookies,” Pumpkin Spice Treats and More
Humans are all about pumpkin spice and so is PetSmart! Seasonal flavors
like pumpkin and cinnamon are standouts in this year’s treat collection
which includes pumpkin spice rawhide chews and pumpkin flavored stuffed
bones. New this year are Pumpkin
Spice Flavor GREENIES®. These
limited-edition dental treats fight plaque and tarter, while providing
dogs with delicious seasonal flavors.
Other seasonal favorites include apple cinnamon-flavored “creepy
cookies” in a variety of festive shapes like skulls and bones. Also new
this year is the grain-free Wellness® Soft Wellbites Halloween Pumpkin
Treats and Ghost Grub dog biscuits from Bocce’s Bakery, as well as
pumpkin and sweet potato flavored Chilling
Chew Treats.
Attending a Halloween party? Bring your hostess a Creepy
Cookies Gift Pack of frosted apple cinnamon cookies for the dogs in
her life.
Game Day Essentials
PetSmart offers pet parents lots of ways to tailgate with pets this
football season. This year’s Sunday Funday Collection includes licensed
jerseys, hoodies, collars, leashes and toys regionally available
in-store and with the full collection, starring every professional team,
online at petsmart.com.
Can’t settle on which team to outfit your best friend in? Team-neutral
football bandanas provide an easy way to celebrate without choosing a
side. Bandana collars, a PetSmart top seller, include sayings like, “Sunday
Funday,” “Fantasy
Football Legend” and “Rufferee.”
Upcoming In-Store Family & Pet Events
Tailgating Event
Sept. 23
12 – 2
p.m. – local time
Bring pups and your team spirit to one of our
hottest in-store events of the season. Your pup can enjoy free treat
samples and free chalking of favorite collegiate and professional team’s
colors or a football Pet Expressions Pet Paint stencil application. Pets
who come dressed in their team’s favorite colors can also receive a $5
off coupon for their next pet sports apparel purchase.2
Doggie Day Camp Howl O’ Ween Event
Oct.
26
All-day
Halloween is taking over PetSmart Doggie Day Camps
with an all-day Halloween party. In addition to fun, games and toys,
campers will receive a free pumpkin KONG treat and free Halloween
digital keepsake photo. Space is limited, reserve your spot on petsmart.com.3
Halloween Photo Event with PetSmart’s Chance
Oct.
21 and 28
12 – 3 p.m. – local time
Dress your pet in their
Halloween best for an exclusive photo-op with PetSmart’s Chance! This
in-store event is fun for the whole family. In addition to photos with
Chance, pets and pet parents can receive a free pet collar safety light,
Halloween safety tips and exclusive Halloween treat and apparel coupons4.
Social Media Contest #SpookyTails
Show off your pet in costume! Oct. 13-29, submit a photo of your pet
dressed for the Halloween season using the hashtag #SpookyTails! Fans
will decide the winner out of 5 chosen finalists, who will be announced
on Halloween and will receive some great prizes including a hand-picked
selection of spooky toys. Visit PetSmart’s Facebook page on October 13
for more details and the official rules5.
About PetSmart®
PetSmart, Inc. is the largest specialty pet retailer of services and
solutions for the lifetime needs of pets. At PetSmart, we love pets, and
we believe pets make us better people. Every day with every connection,
PetSmart’s passionate associates help bring pet parents closer to their
pets so they, together, can live more fulfilled lives. This vision
impacts everything we do for our customers, the way we support our
associates and how we give back to our communities. We employ
approximately 55,000 associates, operate more than 1,500 pet stores in
the United States, Canada and Puerto Rico, as well as more than 200
in-store PetSmart® PetsHotel® dog and cat boarding facilities. PetSmart
provides a broad range of competitively priced pet food and products, as
well as pet-focused services such as dog training, pet grooming, pet
boarding, PetSmart™ Doggie Day Camp™ and pet adoption. PetSmart,
together with non-profits PetSmart Charities® and PetSmart Charities® of
Canada, invite more than 3,500 animal welfare organizations to bring
adoptable pets into stores so they have the best chance possible of
finding a forever home. Through this in-store adoption program and other
signature events, PetSmart has facilitated more than 7.6 million
adoptions – more than any other brick-and-mortar organization. The
company’s portfolio of digital resources for pet parents includes
PetSmart.com, OnlyNaturalPet.com, petMD.com, Pawculture.com, AllPaws, an
online pet adoption platform that helps potential pet parents find the
perfect pet to adopt based on their home, family and lifestyle, as well
as BlogPaws, the world’s first pet blogger and influencer network.
Through these digital platforms, PetSmart offers the most comprehensive
online pet supplies and pet care information in the U.S. In celebration
of its 30th anniversary, PetSmart launched its Buy a Bag, Give a Meal™
program in March 2017. For every bag of cat or dog food purchased March
1 – Dec. 31, 2017, PetSmart will donate a meal to pets in need and
expects to donate more than 60 million meals in 20176. In May
2017, PetSmart acquired Chewy.com, a leading online retailer of pet food
and products in the U.S., which operates as an independent subsidiary.
Find PetSmart on Facebook: www.facebook.com/PetSmart
See
PetSmart on Instagram: @PetSmart
Follow
PetSmart on Twitter: @PetSmart
See
PetSmart on YouTube: www.YouTube.com/PetSmart
Turn your passion for pets into a career you’ll love! Visit careers.petsmart.com
to learn more about corporate, retail store and Distribution Center
opportunities.
*With PetPerks® membership. Toys not included. Free Top Paw® toy box
offer valid 10/1/17-10/31/17 with purchase of any dog and cat toys of
$20 or more, transaction total prior to taxes and after all other
discounts applied. Discount of free item applied at register upon
checkout. Limit 1 free item per customer, per transaction. Can mix &
match any combination of toys valued at $20. While supplies last.
In-store only. See store associate for details. Value of toy box $9.99.
2
At participating PetSmart stores. While supplies last. Pet age,
health and vaccinations requirements apply. Subject to availability.
Excludes NFL, NCAA & MLB licensed Pet Expressions. Chalking and
stenciling not available in SC, Boulder, CO & select cities in CA. See
coupon for details.
3 Doggie Day Camp is available at
select PetSmart store locations. Pet age, health and vaccinations
requirements apply. Space is limited. Treats available while supplies
last.
4 At participating PetSmart stores. While supplies
last.
5No purchase necessary to enter or win. Void where
prohibited. Open to legal residents of the 50 United States (and the
District of Columbia), who are 18 years old (or the age of majority
under applicable law). The Contest begins at 12:00:00 a.m. ET on
10/13/17 and ends at 11:59:59 p.m. ET on 10/29/17 (“Entry Period”) and
will include one round of Public Voting one round of Judging. Entrants
may enter with a photo via Twitter, Facebook, or Instagram. First place
and four runner-ups will be awarded prizes. Visit PetSmart’s Facebook
page during the Entry Period for additional details and official rules
6Ends
12/31/17. 5 oz. dog food, 1.5 oz. cat food donated to PetSmart Charities
to feed dogs and cats in need. See details at petsmart.com/giveameal.
The actual number of meals donated is based on dog and cat food bags
sold. The meal donation estimate is based on historic sales for similar
time periods. No guaranteed amount. Rescue Bank and Feeding America will
help distribute a large portion of the pet food donation in the U.S.
Contacts
Golin for PetSmart
Danielle Bickelmann
469-680-2503
or
PetSmart
Media Line:
623-587-2177