The birth and rise of MTV will be part of Dan Kruse’s second rock ’n’ roll lecture at 11:30 a.m. Wednesday at Academy Village.
The lecture will be in the Arizona Senior Academy Building at Academy Village, 13715 E. Langtry Lane
Kruse is KUAZ-FM’s afternoon announcer and local host of NPR’s “All Things Considered.” He’s also working to finish his master’s degree in ethnomusicology at the University of Arizona School of Music this fall, focusing on the production of documentary films on musical culture and history.
“When MTV was born in 1981,” Kruse said in a recent interview, “the entire music industry — as well as the broadcasting industry and, as a result, the advertising industry — all were changed. Visual approaches to storytelling, developed to create music videos, influenced our entire perception of ‘visual language’ and how we related to the film/video/computer screen.”
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And adults of the day thought MTV was just another music show, like American Bandstand.
He’ll also talk about the birth of rap music and his own observations on rap’s connection to music he heard while traveling in West Africa years ago.
The lectures are free and open to the public, but seating is limited and reservations are encouraged. Email info@arizonasenioracademy.org or call 647-0980 to RSVP.

