Hundreds of people spent hours in line today waiting for Swedish clothing retailer H&M to open its new store in the Tucson Mall.
H&M employees danced in front of the gated entrance while a DJ spun Lady Gaga, Michael Jackson and other dance music.
Some employees walked up and down the line, handing out freebies to people who made the most noise.
A few excited H&M fans camped outside the mall until 5:30 a.m., when security let them inside.
To celebrate the opening of the 21,000-square-foot store, H&M gave gift bags to the first 250 shoppers in line.
The bags included a keychain, t-shirt and a gift card that ranged in value from $10 to $300.
The two-level store — H&M’s first in the Old Pueblo — opened its doors at noon.
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H&M, a chain with a strategy of selling high fashion at affordable prices, has about 200 stores in the U.S. and nearly 2,000 stores in about 35 countries.
The H&M at the Tucson Mall, 4500 N. Oracle Road, is near the Cheesecake Factory.
The store will close at 9 p.m. today.
Regular store hours will be 10 a.m. to 9 p.m. Mondays through Saturdays, and noon to 6 p.m. Sundays.
Note: This is an unedited live feed.
