SOUTH BOSTON, Va. — Inside this cavernous warehouse off U.S. Route 58, thin strips of red and white cotton cascade over nearly every surface.
The strips are piled high in plastic bins, sprawled over tables and fed underneath bobbing needles. The whirr of dozens of sewing machines working at once fills the stark, concrete room.
Here in this 200,000-square-foot factory, seamstresses work eight and sometimes 12 hours a day piecing together the American flag.
Workers produce flags April 9 at Annin Flagmakers in South Boston, Va.
The company, Annin Flagmakers, bills itself as the oldest and largest manufacturer of the Star-Spangled Banner in the United States. It is one of few companies that still makes the flag in America.
Since the company's founding in 1847, Annin flags marked the country’s highest highs and lowest lows. Its flags hung at President Abraham Lincoln’s inauguration and draped his casket. They flew atop Mount Suribachi after the Battle of Iwo Jima and rocketed to the moon aboard Apollo 11.
People are also reading…
As political disagreements splintered the nation, Americans of every political persuasion raised the flag to display pride or protest. They’ve brandished it at campaign rallies, burned it in dissent and laid it next to the graves of fallen soldiers.
Annin Flagmakers in South Boston, Va., produced American flags for most major moments in history since the Civil War, including President Lincoln's inauguration and casket, the opening of the Brooklyn Bridge, the Apollo 11 mission and the bicentennial.
Once a unifying symbol, the flag came to represent political alienation for some.
Rioters who stormed the U.S. Capitol on Jan. 6, 2021, waved Old Glory as they broke windows and busted doors to prevent the transition of power. Demonstrators protesting President Donald Trump at "No Kings" rallies sought to reclaim the emblem to show their allegiance to the country’s founding principles.
Yet the workers who stitch together American flags say they don’t worry much about how people will use them once they are shipped out the door. Each worker holds a different and deeply personal relationship with the symbol.
Most believe it represents freedom. Just don’t ask what freedom means to them.
There’s one rule on the factory floor, said Amber Davis, 31: "Leave politics, money and religion at the door."
Annin Flagmakers in South Boston, Va., partnered with America250 to manufacture "America Waves" flags.
Broad stripes
Wearing jeans, pajama pants and T-shirts, Davis and three other young women pushed the fabric of blue handheld flags through sewing machines.
They were part of an order for America250, the nonpartisan group tasked by Congress with planning this year’s milestone commemoration. The organization is distributing hundreds of thousands of handheld flags at sporting events and community celebrations as part of an initiative called "America Waves."
Employees at Annin will touch every single one. For them, the run-up to the Fourth of July is a dizzying sprint. It’s their busiest season of the year.
Davis has worked at the factory for about a decade. Over that time, she said, she has sewn all types of symbols — Ukrainian, Iranian and Confederate flags. Annin ceased production of the Confederate flag in 2015, citing its representation of hatred and division.
The American flag has never been among those Davis shudders to make.
"No matter what’s going on in the world, this is our job," she said. "We’ve seen them all."
Juneteenth is observed every year on June 19. Here is what you need to know about the holiday. Juneteenth is the commemoration of June 19, 1865, the day enslaved African Americans in Texas learned they were free. The day is also known by other names, such as Freedom Day, Emancipation Day, or Jubilee Day. The original Juneteenth flag was created in 1997 and featured the same colors as found in the American flag. The date June 19, 1865, was later added to the flag. The bursting star at the center of the flag has many different meanings. Some say it represents a star of Texas bursting with new freedom throughout the land, over a new horizon. Early celebrations involved people helping the newly freed with voting instructions. In more recent times, celebrations include rodeos, public readings, voter registration efforts, parades and community gatherings. Juneteenth is usually also celebrated with meals of red food and drink to symbolize strength and courage.
When Melonie Bullock, 32, began working at Annin a few months ago, she said she felt as if she were stitching herself into history. The first time she sewed together the blue and red edges of the country’s flag, she was overcome with a strange sense of connection.
"The flag has a different meaning for everyone," said Bullock, who is from Waynesboro, North Carolina. For her, it’s a reminder of her mother, a military veteran.
"It goes back to family; it goes back to her strength," she said. "Sewing the flag, I feel like I still get to pay respect to my mom."
Nearby, 26-year-old Marilisa Nunez said she considers something else meaningful every time the Stars and Stripes crosses her desk. "A better life," Nunez said. Her parents immigrated to the United States from Mexico. Because of their sacrifices, she spent her days gabbing with colleagues and evenings playing Minecraft with her boyfriend.
Manufacturing operations continue April 9 at Annin Flagmakers in South Boston, Va.
O’er the ramparts
As she reached for a piece of fabric, Sandy Doss nodded along to the music blaring from her headphones. The job at Annin was a second chance. A year earlier, the mother of two said, she was in prison.
Gazing at the flag in front of her, Doss smiled. She felt a wave of pride.
"You’re driving down the road, and you see a flag, and you’re like, 'Oh, I probably made that,'" Doss said. "You feel accomplished because you had a hand in that."
In recent years, Annin’s flags have flown at highway service stations, high schools, the White House and in outer space. An Annin flag was aboard the Artemis II mission in April. It took astronauts farther from Earth than humans ever traveled before.
Sales of the flag ebbed through changes in domestic politics. Demand dipped during the Great Depression and Vietnam War and rose amid the patriotic fervor of World War II and the bicentennial. Presidential elections are almost always met with a spike in orders.
Seamstresses sew together flags April 9 at Annin Flagmakers in South Boston, Va.
Joan Snead, 62, said she doesn’t care much whether people are buying the flag or not, so long as she’s still able to stitch it. Being patriotic means she’s "not picky."
"I don’t want nobody telling me when I can cook, when I can’t cook, when I can go somewhere, when I can’t go somewhere," Snead said.
Talika Chappell, 55, sang gospel songs as she maneuvered long stripes of red and white stripes onto her desk. In all her years working at Annin, she said, she hadn’t thought much about what the flag meant to her. She cared only that the women who worked under her didn’t drag it on the floor.
When she thought about being American, Chappell pictured herself sitting on the couch and eating a large pot of crab legs as her seven grandchildren played on the floor. Recently, she gifted an Annin flag to a neighbor who owns a restaurant.
"I want to give you a flag that I put my hands all over," she recalled telling him.
Flags are printed April 9 at Annin Flagmakers in South Boston, Va.
The flag was still there
Near the front of the warehouse, workers run an ink-splattered machine as it stamps 13 crisp stripes and a field of stars onto 3-by-5-foot pieces of white fabric.
After each print, the machine washes the leftover pigment from its gears, turning the once distinctly red and blue dyes into an oozing purple liquid. Watch the rhythm of the churn for too long, and the chemical scent might make you lightheaded.
Or, for Mark Layne, sentimental.
Annin's operations director has strode past this scene every workday for more than two decades.
One spring morning, as Layne watched the machine spool the finished flags, he reflected on a trip he recently took with his grandchildren to the 9/11 Memorial & Museum in New York City.
Layne stared for a long time at the reflection pools there. As they walked away, his grandson spotted a handheld American flag stuck in a crevice next to one of the 2,983 names etched in bronze.
It was an Annin flag.
Tears welled in Layne’s eyes as he recounted the story. Voice cracking, he said it moved him to know his work helped someone remember a person they loved and lost.
"We come to work because we have to eat. We need to have a roof over our heads," Layne said. "But what a glorious thing to be able to make."

